(ARA) - Product authenticity is the
latest luxury in home design. Consumers demand more for
their money, seeking quality, originality and above all
the "real thing." They want the original product that
started a trend, such as a hand-made fisherman's sweater
from Ireland, a Lora Piana cashmere shawl, Todd's
driving moccasins or a Limoges platter. Authenticity is
in demand in all aspects of the luxury market today.
When planning a home many people rely on interior
designers and other industry professionals to help guide
their choices. As consumers grow savvier, some prefer to
design their own homes or add their own personal touches
to display their particular style.

A custom wood floor
is a great way to personalize your home design.
Nothing says authentic luxury like a gorgeous wood
floor, be it domestic or exotic wood. Luxury at
its finest, a custom wood floor is the way to
weave a thread of authenticity through your home.
Wood is truly an example of authenticity, and can
completely display ultimate luxury. This is true
when starting from scratch, deciding to install a
wood floor in your home where there once was none.
Most people start with what species is appealing
to them and what wood will wear well depending on
room traffic.
Beautiful Wenge Bubinga, striking bleached and
white-washed Walnut, or warm inviting American
Cherry are completely different custom wood
flooring looks but all exude a common vibe that is
true, rich and real. Wood is natural, therefore,
with the perfect balance of treatment and finish,
a custom wood floor feels lavish. It is the canvas
for the finest antique furniture, and the
foundation that runs throughout the home tying all
the rooms together. The look of a custom wood
floor can be as contemporary or as old world as
you want it to be, to become the base for any
particular individual's design taste.

Custom wood
flooring has garnered much more interest in
the past 10 years. Where carpeting or
linoleum had been the standard rule in
flooring in the past, wood flooring has
taken the place as the alternative of
choice. T. Morton & Co. Custom Wood Flooring
is one of the few companies that offers home
owners a wood floor that is truly their own
-- made to their own specifications. Choices
are literally endless, from species choices
such as Afrormosia, Cherry, Maple, Sapele,
just to name a few, to plank width and
length, surface treatments such as wire
brushed or hand scraped, not to mention
custom colors, finishes and character.
Epitomizing the idea of authenticity is the
popular trend of using reclaimed wood, which
is wood salvaged from old buildings, such as
old homes, barns, and warehouses. Reclaimed
wood is a great way to preserve the wood's
original character and usually is treated so
that it ensures the antique look to dominate
the pattern and entire look of the floor.
Many choose to use reclaimed wood to create
their custom wood floor to mimic what their
home may have originally looked like, when
renovating an older home.
Others use it as a juxtaposition in design
to play on other stylings in a very modern
space. There are many variables to consider,
all of which help to customize your very own
wood floor, making it uniquely yours, which
makes it a true original, and therefore
completely authentic.
For more information about T. Morton & Co.
Custom Wood Floors, please visit
www.tmorton.com.
Courtesy of ARA Content
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