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Scion Looks to Design's Future with
Launch of Showroom Design Competition
LOS ANGELES, California, Sep. 25 /Scion Public Relations/ -- Scion looks
to the world’s future architectural and interior designers with Scion
Floorplan, a design competition where individuals will be asked to
submit a complete design concept for Scion’s dealership showroom. The
first place winner will receive $5,000 and the opportunity to have their
design brought to life as the next generation Scion dealership showroom.
“It has always been important for Scion to support creativity,” notes
Alan Mimaki, business operations manager for Scion. “Since the brand’s
inception we have worked to support musicians, artists, and filmmakers.
We are very excited to add architects and interior designers and look
forward to see their visions of the next generation Scion showroom.”
Produced by Inform Ventures, the contest will occur entirely online at
www.scionfloorplan.com, with the submission phase beginning on
September 22, 2006 and ending November 10, 2006. Individuals will be
asked to submit a showroom design drawing and written description of the
design concept for a 750 square foot showroom. The new showroom design
should allow for a vehicle display, and include two specific areas – The
Discovery Area and the Consultation Area. The Discovery Area is where
the showroom communicates the brand’s identity and potential buyers can
learn about the cars. The second area is reserved for Sales
Consultations and should be somewhat private and relatively removed from
the bustle of the Discovery Area. Contestants will also be able to
download assets to use and reference for their designs.
Entries will be judged by Scion executives and Commune, a highly sought
after retail environment design firm. Judging will be based equally on
four categories: Creativity, Manufacturability, Functionality, and
Appropriateness to the Scion Brand / Buyer. Three top design submissions
will be selected and awarded prizes by early December. Second and third
prize are $1,000 and $500, respectively.
ABOUT COMMUNE
Commune is a creative agency that handles commercial, retail,
hospitality, residential, graphic and packaging design. They thrive on
facilitating: helping clients find their own genetic make up and develop
their own language and style. Known for their innovative approach
interior and architectural design, they have been sought out by such
companies as Barneys New York, Undefeated, Juicy Couture, Quiksilver,
Stila Cosmetics, Kiki de Montparnasse and many more.
For more information, visit
www.communesite.com
ABOUT INFORM VENTURES
Inform is a traditionally non-traditional lifestyle marketing and PR
firm that integrates innovative brands with key cultural influencers.
Inform’s approach to lifestyle marketing and PR is simple – make the
client a part of the community. This is done through innovative film,
music, art, design, and fashion initiatives, online campaigns, branded
content films, PR outreach, and lifestyle events.
For more information, visit
www.inform-ventures.com .
ABOUT SCION
Scion is the newest line of vehicles from Toyota Motor Sales (TMS),
U.S.A., Inc. Developed with a new generation of youthful buyers in mind,
Scion’s mission is to provide distinctive products, the opportunity to
personalize, and an innovative, consumer-driven process at the retail
level. The Scion brand features three ground-breaking models. The xA is
a taut subcompact five-door, featuring an athletic stance with sculpted
wheel arches. The xB, an urban utility vehicle with an iconic shape,
combines remarkable interior space with aggressive style. And the tC
sports coupe surprises the buyer with the convenience of a hatchback and
the luxury of a standard all-glass panorama moonroof, complementing the
usual wide array of features on all Scions.
For more information, visit
www.scion.com .
Source: Scion Public Relations
CONTACT:
Inform Ventures, LLC, Ted Byrnes 323.906.0727
Scion Public Relations, Allison Takahashi 310.468.5315
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