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Los Angeles
Magazine Selects Phases Africa Among Top LA Home Stores
LOS ANGELES,
California, November 7, 2007 /Phases Africa/ -- A passion for
the design masterpieces being turned out by the new wave of
home furnishing designers in South Africa - and an
appreciation for the traditional arts and crafts of African
culture…lead to Phases Africa being selected by “Los Angeles
Magazine” as one of the cities 40 Top Home Stores. Phases
Africa recently joined Beckmann Moore Yaki Studio at the
Pacific Design Center, 8687 Melrose Avenue, Suite B-366, West
Hollywood. Ca. 90069. Open to the public as well. 310 855 7879
Phases Africa is pleased to present a range of wood furniture
made by a Russian sculptor known for his outstanding carving,
who is now a resident of South Africa. Like many South African
contemporary artists, the sculptor uses his art to forge a new
cultural synthesis and blend the artistic traditions of Africa
into new forms. A variety of his original designs are
currently available only through Phases Africa in the U.S.
His works have made such an impression on fashion house Fendi
that they commissioned the artist to produce some of his
designs exclusively for their furniture stores. “When the
Italians turn to Africa for design, you know we must be doing
something right,” says owner Noleen Kutash.
Phases Africa
presents a NEW contemporary line of Cowhide Rugs. Each rug is
unique in color and design and there are no two pieces that
look alike. They are constructed entirely by hand - first each
piece of hide is cut then all the individual pieces are laid
out to formulate a pattern. Stitch-holes are then punched
around each component’s perimeter before they are
crossed-hand-stitched together with waxed cotton thread. The
individual pieces come in Mosaic as seen above (100mm2) or
Pixel (50mm2). As well as Straight Cross (an example of this
can be viewed on my website under “Skin and Hide”) 330mm
across, or Petite Cross (150mm across) shapes. The results are
rugs, which can be used as floor covering or wall décor that
have the impact of a contemporary abstract painting.
Phases Africa
Cowhide Furniture
Cowhide furniture, including occasional tables and low benches
are also hand made for Phases Africa by local African artists
and varies in design, size and price. No two pieces are alike.
Sourcing the goods for the Phases Africa collection is an
ongoing quest for owner, Noleen Kutash. She is always
searching for that “special piece” of unusual beauty, fine
workmanship and materials of the highest quality. The result
is a collection that combines a sophisticated contemporary
design aesthetic with the organic and timeless beauty of
Africa’s tribal and colonial legacy.
Source: Phases
Africa
CONTACT: Noleen
Kutash, Tel: 949-275-2282
Website:
www.phasesafrica.com |
