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Seeing
the 'Big Picture' in Your Home Theater
NEWARK, Del., Oct. 9, 2007
/PRNewswire-FirstCall/ -- Whether Hollywood or Bollywood, when
a filmmaker has a vision, it's imagined on a grand,
larger-than-life scale. That vision may be lost when it comes
to home theaters because most consumers are not getting the
big picture.
"Many families, even with
flat panel televisions, are missing out on the magic of the
motion picture experience at home," says Scott Oglum, CEO of
Theater Xtreme, Inc., a niche retailer of real home movie
theaters. "A flat-panel television may only be part of the
equation when it comes to creating a true home theater
experience."
Experiencing the Big Picture
Customers, more than ever
before, are intrigued by the idea of designing real movie
theaters for their homes, just like many seek the help of
interior designers or custom kitchen retailers. Big-box
retailers only emphasize single products or individual
components. Oglum and his team of design consultants at
Theater Xtreme, a more boutique-type store, specialize in
complete home cinema rooms for their customers.
At any one of the company's
sixteen stores in twelve states, visitors are greeted with a
bag of popcorn and then taken on an educational tour.
Customers preview cinema showrooms to feel what they might
experience at home, right down to the seating, interiors, and
accessories, essentially "trying on the room" and deciding
which one best fits their needs. "Customers should come with
big imaginations and be prepared to be wowed," adds Oglum, who
spent years perfecting the shopping experience at his stores.
For example, a movie
enthusiast with limited space might appreciate a theater
package with a motorized, retractable screen and hidden
speakers, allowing the room to double as a more traditional
living room. A die-hard sports fan might gravitate toward a
123-inch screen in an effort to see more of the action, along
with two rows of seating embroidered with favorite team logos
to give it a clubhouse feel.
"Our design consultants
always ask about more than just movie preferences, because our
theater rooms go beyond cinema and television," says Oglum.
"In this digital age, all of our packages include on-screen
access to music, the Internet, video games, digital photos,
e-mail, and more. Customers tell us their theaters become the
most-used room in the house. That's because we believe the
experience should encompass the biggest picture of all -- your
style and life."
For more information, visit
http://www.theaterxtreme.com/.
Source: Theater Xtreme
CONTACT: Susan Morgenbesser,
IRG, +1-212-825-3210
Web site:
http://www.theaterxtreme.com/
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