PRESS RELEASE

SHANGHAI, China, Oct. 15, 2007 /Xinhua-PRNewswire/ -- The Shanghai International Exhibition Co., Ltd. announces that the 2007 International Creative Industry Exhibition Shanghai, China opens in October.

  Theme:   Design, Technology, Life
  Time:    Oct. 16-19, 2007
  Venue:   INTEX Shanghai (No.88, Loushangguan Rd.)

Building connections in the creative industry value chain

2007 International Creative Industry Exhibition Shanghai, China is jointly organized by the Shanghai Creative Industry Association and the World Expo Group Shanghai International Exhibition Co., Ltd. The show management of Creation Expo is through Shanghai Asia-Pacific Advertising Corporation. Creation Expo gets active supports from the Publicity Department of the Shanghai Municipal Committee of CPC, the Shanghai Municipal Economic Commission, the Shanghai Intellectual Property Administration, the Shanghai Municipal Copyright Bureau, the Shanghai World Expo (Group) Co., Ltd. and the China Council for the Promotion of International Trade, Shanghai Sub-council.

The Creation Expo commits to building connections in the creative industry value chain through brand-new exhibition concepts, helping domestic and international corporations and organizations to reach the demand of diverse parties in creative design, innovation, IP protection, financing, laws, industry parks and human resources.

Inviting creative elites, initiating great market potential

Name-brand design corporations are going to attend this Creation Expo to show their brilliant creative works and concepts. The exhibitors, including Question Objects Inc., have the goal of creating some of the world's most innovative, avant-garde furniture, home accessories, lighting and interior environments. Shanghai Blue Industry Design CO., LTD. whose work contains household appliances, consumer electronics, office stationary, child products and so on; s.point design, who has a strong team of local and international employees; a great mix of young and experienced designers and the Shanghai Institute of Design China Academy of Art all regard this as a golden chance to explore the creative industry market and meet with manufacturers from all over the world.

2007 Creation Expo will have many new products launches from IKEA for office furniture dedicated to the business environment; from Sony for the best works of this contest; from Seascape who redefines the meaning of Jingdezhen china, which has a lengthy history, and promotes traditional brands with modern design; from Haestens for his Sweden Royal beds and from many more.

A cluster of professional agencies, building express channels for industry service

Creative industry experts all over the world have said that many corporations are short on experience with IP protection, laws and financing. Combined with untapped or low-quality value-added services, the whole trade has become a bottleneck in the development of the creative industry.

Led by the concept of building a service platform for the creative industry, 2007 Creation Expo invites agencies of patent and trademark registration, financial services, law consultation, and creative industry parks to attend so as to provide professional consultation and information.

Creative exhibition organization with exciting events

  -- '1m2' Students Creative Works Practice, leading talent to the market

As one event of the 2007 Creation Expo, '1m2' Students Creative Works Practice is going to provide a chance for students' presentations and sales and provide them an open field for job hunting. Based on the current shortage of trained creative talent and the difficulty for graduates of job hunting, the 2007 Creation Expo plans and launches this commonwealth event to provide every creative student with a free 1m2 space to show his or her creative artwork and innovative concept, and build a platform for creativity transfer and students' artwork shows, self-recommendation, expert evaluation and practice through professional organization -- Shanghai Design Center, professional award -- G.DOS and professional creative website -- http://www.chinavisual.com/ .

The process

After an initial selection, the artwork will be shown at the 1m2 space provided by the exhibition (including plate, model, prototype, animation, etc). The students who win the 'best creative works' will have the opportunity to attend the 'Global Synchronization Design Camp' and attend one of the exhibition's events -- 'Design Brainstorm' to receive comments from world- famous corporation design directors, enterprisers, design institutions and professors.

-- Forums on creation, making a platform for creative brainstorms

The creative industry is developing rapidly all over the world. In order to introduce the latest research results and international leading experience to domestic tradesmen, 2007 Creation Expo has arranged some forums on the subject.

  The themes are:
  -- Brainstorms for the 2010 World Expo
  -- Design creation and IP protection
  -- Creative environment and creative industry
  -- Design brainstorm: Future of Creativity -- 1m2 students creative
     works practice review
  -- Creative Tour, experience multi-faceted creativity

Creative Tour -- Shanghai, the famous creative industry parks tour, is managed by the organizers and the travel agency. Visits are arranged at the exhibition venue and visitors are guided to the parks. Exhibitors and visitors can have the opportunity to feel the Shanghai Creative Industry Parks environment and experience the pulse of the development of the Shanghai Creative Industry.

Respecting creativity -- IP protection methods guaranteed to garner interest

Supported by the Shanghai Intellectual Property Administration and the Shanghai Copyright Bureau, organizers assign law agencies to draft the regulations for exhibits' IP filing, exhibits' reporting system and exhibitors commitment to IP protection. A striking notice for IP protection will be set up onsite and sticks printed with notices for IP protection, including no camera or other record, will be sent out to every visitor. Meanwhile, 12312, Shanghai IP protection reporting & service center will come to the exhibition to deal with related disputes onsite.

  For more information, please contact:

   Rice Song
   Shanghai International Exhibition Co., Ltd.
   Tel:   +86-21-6279-2828
   Fax:   +86-21-6545-5124
   Email: ricesong@siec-ccpit.com

Source: Shanghai International Exhibition Co., Ltd.

CONTACT: Rice Song of Shanghai International Exhibition Co., Ltd., +86-21-6279-2828, or fax, +86-21-6545-5124, or ricesong@siec-ccpit.com

Web Site: http://www.siec-ccpit.com/