PRESS RELEASE

Adding a second retail location in the new Boca Park Fashion Village

LAS VEGAS, Oct. 18, 2007 /PRNewswire/ -- Bang & Olufsen, the worldwide manufacturer of exclusive, high-end audio and video products proudly announces its second showroom to open in Las Vegas this November 2007. The new Bang & Olufsen showroom is located in Boca Park Fashion Village Mall, 750 S. Rampart Blvd, suite 5 and revolutionizes retail standards with its sleek Danish design and state-of-the-art glass facades. A grand opening event will be held on Thursday, November 8 starting at 6:00 PM. The event also honors the arrival of Bang & Olufsen's most highly anticipated new product to reach North America, the BeoVision 7, a cutting-edge LCD entertainment system unlike any other on the market.

The 1400 square foot Boca Park showroom is revolutionary as it features the world renowned BeoLiving concept -- Bang & Olufsen's solution to providing customized audio and video products that can connect lighting, draperies, and various environment control modules to suit each and every customer's lifestyle all with the touch of one remote control. Additionally, the owner of Bang & Olufsen Boca Park, Arthur Elliott, is a renowned member of the retail and design community and an accredited member of the American Institute of Architects. He has over 30 years experience working with Bang & Olufsen in its retail development and architectural departments at Bang & Olufsen America, Inc. -- the North American wholly owned subsidiary of Bang & Olufsen a/s of Struer, Denmark. Mr. Elliott is also the owner of the successful Bang & Olufsen Fashion Show store location in Las Vegas, which has been open since 1999 and is among the top performing Bang & Olufsen stores nationwide.

"Bang & Olufsen has a long history of providing state-of-the-art, high quality audio and video products that provide the ultimate customer experience," states Kim Gravesen, President of Bang & Olufsen America, Inc. "Along these same lines, we are confident the new Bang & Olufsen Boca Park showroom will provide the ultimate customer service and technical expertise in custom installation and striking audio/video interior design. Further, we are happy to open a second retail location in Las Vegas and are eager to extend the brand to even more local residents."

The store will present the all new BeoVision 7, Bang & Olufsen's first LCD screen to arrive in North America. BeoVision 7 defies market conventions as it boasts superior surround sound capabilities and impeccable viewing conditions with the Bang & Olufsen collection of High Definition picture technologies called VisionClear(R). VisionClear(R) includes an anti-reflective contrast screen that ensures a pleasurable viewing experience even in strong daylight and a high glare polarizer that improves the screen's contrast conditions resulting in sharper images, more natural movements, and blacker blacks. As with most Bang & Olufsen products, BeoVision 7 also lends a magical user experience with its electronic curtains that glide aside when switched on, a DVD loader that swings out gracefully from below the screen, and its tilt-and-turn aluminum stands -- all with the one-touch operation of a single remote control.

For more information on the new store, BeoVision 7, or to schedule an interview with President of Bang & Olufsen America or the new Store Owner, please contact Leena Hamdi at 847-590-4925, or lhi@bang-olufsen.dk.

About Bang & Olufsen a/s

Founded in 1925 in Struer, Denmark, Bang & Olufsen a/s is world renowned for its distinctive range of quality consumer electronic products that represent our vision: Courage to constantly question the ordinary in search of surprising, long-lasting experiences. The Bang & Olufsen Group manufactures a unique range of televisions, music systems, loudspeakers, telephones, medical, and multimedia products. With more than 2,400 employees and products sold in more than 60 countries worldwide, Bang & Olufsen's turnover for the 2006/07 financial year was DKK 4,376 million (USD 801 million). Further information about Bang & Olufsen a/s is available from http://www.bang-olufsen.com/

About Bang & Olufsen America, Inc.

Headquartered in the Greater Chicago Area, Bang & Olufsen America, Inc. is a wholly owned subsidiary of Bang & Olufsen a/s of Struer Denmark. It was founded in 1970 and provides support and development for 52 retail showrooms in the continental US, Mexico, Dominican Republic, and Canada

Source: Bang & Olufsen

CONTACT: Leena Hamdi of Bang & Olufsen, +1-847-590-4925, lhi@bang-olufsen.dk

Web site: http://www.bang-olufsen.com/