PRESS RELEASE

New Color Trends Express Heightened Global Eco-consciousness

PITTSBURGH, Oct. 25, 2007 /PRNewswire/ -- Pittsburgh Paints today announces its 2008-09 emerging color trends -- EcoEcho -- a reflection of the heightened environmental consciousness that is impacting our lives and influencing our style. The color palettes, part of Pittsburgh Paints' The Voice of Color program, are designed to echo the growing interest in the ecological/environmental movement and represent our cultural shift toward balance and authenticity as well as our quest for more organic and eco-friendly colors in the home.

EcoTechno, one of the four new color trends from Pittsburgh Paints, features basic core colors and essential neutrals that achieve harmony when confronted with today's technology. (PRNewsFoto/Pittsburgh Paints) PITTSBURGH, PA UNITED STATES 10/24/2007

"It has always felt good to be green ... and now it looks good, too," said Josette Buisson, artistic director of Pittsburgh Paints. "Beauty in our surroundings has evolved not only as an aesthetic concept but as an expression of our core values. More and more consumers are beginning to seek out environmentally friendly choices."

Buisson noted that eco-consciousness is being broadcast from every angle-spanning fashion, home decor, automobile design, even food trends. "From paint to cosmetics, jeans to kitchen flooring, our preference for greener options makes a statement about who we are, and our new way of life," said Buisson.

There are many ways to be green, according to Buisson, and it is the strength of this diversity that underpins the palettes of EcoEcho. By identifying four distinct decorating trends, Pittsburgh Paints offers consumers the opportunity to create a very personal, customized approach to going green in color and style.

  The four emerging color trends within EcoEcho for 2008-2009 are:

  -- Fair Trade - Warm, natural, organic colors comprise this trend that is
     deeply attached to a respect for nature and for fundamental human
     values. It jostles attitudes of ultra-consumerism as it restores esteem
     for the handmade and the carefully crafted. Fair Trade, reminiscent of
     the fashion colors of '70s, epitomizes the necessity of socially
     responsible actions in design and sustainability.
  -- EcoTechno - Basic core colors and essential neutrals achieve harmony
     when confronted with today's technology. The colors symbolize balance
     between rigor and innovation-the grounding beige and white contrast the
     more assertive red, green and blue. Aligned with the concepts of
     simplicity and innovation, EcoTechno style is measured, well-balanced,
     and efficient-at home in a space equipped with intelligent products
     that have multiple functionalities and reduced energy consumption.
  -- EcoLoco - Bold, beautiful pink, orange, and blue share the stage with
     acidic green in this trend born of freedom and new possibilities.
     EcoLoco stems from a strong belief in the capacity of the human mind to
     create change. This trend is audacious, humorous, and exuberant at
     heart, combining glamour and eccentricity and revisiting the classics
     with irreverence.
  -- Vintage - Soft, nuanced colors lend a nostalgic charm to this trend
     inspired by authenticity and sensibility. It mixes personal memories,
     the noble patina of time, and a fascination with the beautiful objects
     of the past. Eschewing sharp contrasts, this quietly wintry palette
     captures colors touched by a gentle dusting of time-from pale, spidery
     blue to paper turned creamy-yellow with age.

Environmental sustainability is the most powerful trend to influence home decor and building design in a generation, according to PPG, manufacturer of Pittsburgh Paints. To help consumers create greener spaces, both in look and functionality, PPG has developed an exclusive selection of products that meet environmental sustainability specifications, including Pittsburgh Paints Pure Performance Paints, an environmentally friendly paint line with zero VOCs.

Pittsburgh Paints Pure Performance Paints feature minimal odor during application and drying, and mildew resistance on the paint film. The first paint to receive Green Seal Class A Certification, Pure Performance is available in four sheens and more than 1,800 colors, including the EcoEcho color trend palettes.

Pittsburgh Paints developed The Voice of Color program on the premise that every color has an emotional association and that individuals are drawn to different colors for reason inherently tied to their unique personalities.

To learn more about Pittsburgh Paints and to begin the tour of your personal color palette please visit www.voiceofcolor.com

PPG Color Leadership

PPG employs more than 20 color stylists around the world, each specializing in different markets, who collaborate to determine styles and color trends for the home, electronics, and automobiles. PPG's unique position as a color leader in multiple markets allows it to observe and translate emerging global color trends for its customers' applications -- from consumer goods to automotive color, from residential to commercial to industrial design.

Company Information

Pittsburgh Paints has been providing quality paints for more than 100 years to consumer, commercial, and industrial markets. Consumer brands include Manor Hall, SunProof, and Pure Performance Paints. Pittsburgh Paints are manufactured by PPG Industries, one of the world's largest paint producers, which serves the architectural, automotive, aerospace, industrial, and packaging industries. In addition, PPG manufactures glass, fiberglass, and chemicals. Sales in 2006 were US$9.5 billion.

Source: Pittsburgh Paints

CONTACT: Craig Pellegrini, +1-412-394-6649, craig.pellegrini@marsteller.com, for Pittsburgh Paints

Web site: http://www.voiceofcolor.com/