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CHICAGO, Illinois, Apr. 11, 2008 /PRNewswire-FirstCall/
-- Reinvent your kitchen this Spring with breakthrough appliance
innovation from Sears. With show-stopping new product introductions
and tips from well-known experts in the field, Sears is helping
Kitchen/Bath Industry Show (K/BIS) attendees become the master of
their kitchen and bath reinventions.
The nation's leading appliance retailer debuts the latest from the
Kenmore brand and other brands such as Bosch, G.E., KitchenAid and
Electrolux, at this year's annual K/BIS tradeshow which begins today
at Chicago's McCormick Place and continues through April 13.
Ground-breaking technology, revolutionary design and "going green",
combined with Sears' longstanding commitment to quality, are among
the highlights on display at the Sears booth (S4925). In addition,
Sears is the only retailer where customers can find the top eight
appliance brands from Bosch to GE to Electrolux to Jenn-Air, as well
as the nation's leading appliance brand -- Kenmore.
"Sears is well-recognized as the best destination for shopping for
home appliances, so it was natural for us to want to showcase our
latest and most innovative products at K/BIS, the world's largest
international trade show event dedicated to the kitchen and bath
industry," said Steven Light, Vice President and General Merchandise
Manager, Sears Home Appliances. "We are thrilled to be at K/BIS to
give consumers a preview of products they will find in our stores
later this year."
Breakthrough Technology and Innovative Products
Specifically, Sears is showcasing several new innovations from its
Kenmore brand, including:
Kenmore Elite Side-by-Side Refrigerator with Shaved Ice
- From smoothies and slushies to ice packs and sore throat remedies,
the shaved ice dispenser brings new possibilities to homeowners
- Creates simple and convenient home entertaining opportunities,
such as chilled food platters and specialty drinks
- Retail price: $1,799-$1,999
Kenmore Elite Refrigerator with Microban(R) Antimicrobial
-- The Kenmore brand unveils a breakthrough in refrigeration
technology with the addition of crisper drawers with Microban(R)
antimicrobial product protection. While the Microban antimicrobial
feature is not a replacement for regular cleanings, it ensures that
the surface of the crisper bin doesn't harbor stain and odor-causing
bacteria between cleanings. The protection lasts the lifetime of the
refrigerator and does not wash or wear away over time. Available now
in Sears stores. Retail prices range from $1099 to $1399, depending
on the color and model.
Other product introductions in the Kenmore line include:
-- Kenmore Elite Ice and Water Trio
- New Flush-mounted dispense with Kenmore's exclusive blue LCD
display
- Maximum shelf space to store deli trays, sheet cakes and more
- Exclusive tilting freezer door provides easy access to hard to
reach items
- 25 cubic feet of total storage space
- Retail price: $2599
-- Kenmore Elite Washer/Dryers in designer colors - Chai, Twilight
and Truffle
- Kenmore began its leadership as the laundry color authority and
continues to innovate and expand the line to offer more choices in
color that are guided by home interior trends, providing a color
alternative for almost any home
- Retail price begins at: $1699 based on model and color
-- Kenmore Elite Oasis Washer and Dryer
- Uses steam care technology to refresh your clothes. Almost like
taking your clothes to the cleaners.
- Relaxes the wrinkles and refreshes clothes completely
- The Oasis(HT) and Oasis(ST) pair is now available in white for the
regular retail price of $1099. SteamCare and energy efficiency are
also available in the HE5t Steam Laundry pair in white and the
designer color, barolo. Prices range from $1,499 to $1,599 for
washers and $1,199 to $1,299 for dryers depending on color. Base
pedestals retail for $259.99 each in color and $229.99 each in
white.
Additional, new and exciting products being unveiled at K/BIS this
year include products from Whirlpool, GE, LG, Bosch and KitchenAid.
Please see appendix for further product specific details.
Ty Pennington Live at K/BIS, Friday, April 11, 2008 at 9am
"The kitchen is the heart of the home -- the place where family and
friends gather most often, and because of this, it's important to
make your kitchen as inviting and efficient as possible," said Ty
Pennington, master designer for Sears. "I teamed up with Sears at
this year's K/BIS to help people find ways -- both big and small --
to improve and enhance their homes. For instance, look at the fun
you can have with the new Kenmore Elite Side by Side Refrigerator
with Shaved Ice. Think of the fun you can have with your kids making
snow cones this summer!"
Resolving to Go Green
Another way Sears is committed to helping consumers reimagine their
lives is by teaming up with HGTV. The unique partnership will
include a sponsorship of "Green Home" and will feature a kitchen
outfitted with high-efficiency Kenmore appliances that save both
water and energy.
"Going Green is another area that Americans want to tackle, but we
know it's hard to get started because it's either intimidating or
too expensive," said Eric Stromer, DIY expert and host of HGTV's
"Over Your Head". "Not only are you making a positive change for the
environment, but the savings on energy and water can be dramatic."
Reimagine You
Sears' presence at K/BIS is part of a broader company campaign this
year to challenge Americans to Reimagine their lives. A recent Sears
online survey asked more than 1,500 people how they felt about their
homes and their lives. And, given the chance, nine out of 10
Americans said they would welcome a change in their home and nearly
half chose the kitchen and the bathroom as the rooms they most
wanted to reimagine.
Equally important, sixty percent of Americans would like to make
their homes more "green" but don't know where to start. To further
the program's reach and help inspire people to improve their lives
and enhance their homes, there is the dedicated website: http://www.reimagineyourself.com/.
This website destination offers online content to provide financial
tips, green tips, makeover videos with Team ReImagine, motivational
tips, custom design content, ask the expert and a chance to enter
the $300,000 Sears Home Giveaway sweepstakes on Sears.com.
About Sears, Roebuck and Co.
Sears, Roebuck and Co., a wholly owned subsidiary of Sears Holdings
Corporation (NASDAQ:SHLD) , is a leading broadline retailer
providing merchandise and related services. Sears, Roebuck offers
its wide range of home merchandise, apparel and automotive products
and services through more than 2,400 Sears-branded and affiliated
stores in the United States and Canada, which includes approximately
926 full-line and 1,100 specialty stores in the U.S. Sears, Roebuck
also offers a variety of merchandise and services through sears.com,
landsend.com, and specialty catalogs. Sears, Roebuck offers
consumers leading proprietary brands including Kenmore, Craftsman,
DieHard and Lands' End -- among the most trusted and preferred
brands in the U.S. The company is the nation's largest provider of
home services, with more than 13 million service calls made
annually. For more information, visit the Sears, Roebuck website at
http://www.sears.com/ or the Sears Holdings Corporation website at
http://www.searsholdings.com/.
ADDITIONAL PRODUCT INFORMATION
Whirlpool
-- Washer WFW9500TW/C:
- Naturally steams out touch stains from grass to grease with
virtually no pretreating
- Washes 16 pairs of jeans in a single load* (*various sizes)
- Uses 73% less water and 77% less energy* (*compared to
conventional washers manufactured before 2004, using the Normal
cycle)
- Retail price: $1,299 (white), $1,399 (Tuscan Chestnut)
-- Dryer WE(G)D9500TW/C:
- Naturally steams out odors and relaxes wrinkles in as little as 15
minutes
- Now available in Tuscan Chestnut, Aspen and White
- Pair it with optional Laundry 123 storage towers, pedestals and
worksurface for an instantly organized laundry room
- Retail price: $1,099 (white), $1,199 (Tuscan Chestnut)
GE
-- GE Profile French Door Bottom Freezer Refrigerator with Armoire
Styling
- Two stacked freezer drawers; top drawer allows for easy access to
smaller, more frequently accessed items
- External, integrated water dispenser that does not take up
valuable space inside the refrigerator
- Efficient, bright LED interior lighting
- Retail price:$2,299-$2,999
-- GE Profile Single/Double Wall Oven
- Two fully functional ovens in one 30-inch wall oven cutout
(industry-exclusive)
- 5.0 cubic feet of total capacity (no single wall oven on the
market has more capacity)
- Special pizza and slow cook mode
- Convection in lower oven
- Retail price:$2,799
-- GE Profile SmartDispense Frontload Laundry Pair
- Washer holds 6 months' worth of laundry detergent and fabric
softener and dispenses based on water hardness, soil level of load,
and cycle selection/fabric type
- Huge capacity - 4.2 cubic foot washer and 7.5 cubic foot dryer
(largest frontload matching dryer on the market)
- Most comprehensive stain removal system on the market
- Communication between washer and dryer
- New baffle-dry system in dryer
- Retail price:$1,099-$1,299
Bosch
-- Bosch Linea Refrigerator
- Counter-depth, side-by-side Linea Refrigeration
- Delivers superiors food preservation and inventive interior
features, combined with stunning and clean design
- Features the DUALCOOL system that enables independently controlled
temperature settings
-- Ensures consistent temperatures within each side, while
eliminating the transfer of odors between compartments for more
hygienic storage of food
- Features SUPERCOOOL/SUPERFREEZE functions, which enables consumers
to quickly chill warm foods fresh from the supermarket by dropping
the interior temperature to the lowest possible setting
- Retail price: $1,699-$2,599
KitchenAid
-- Dual fan convection double oven with steam-assist technology.
First full size steam-assist oven available, offers professional
results for meats, bread, poultry and dessert
-- 36-inch Cook Top with 5 burners, includes 20,000 BTU burner
-- Retractable vent reaches 14" in height and allows steam or
particles from your pan to hit the exhaust vent faster. Retractable
vent allows versatility in kitchen design
-- Industry exclusive 72" high French door counter depth
refrigerator allows more space inside and the short door span allows
more versatility for kitchens with island configurations
-- Dishwasher features four stainless steel wash arms, pro scrub
option and a culinary tool rack
Source: Sears, Roebuck and Co.
CONTACT: Taline Kundakji, +1-212-367-6922,
Taline.kundakji@eurorscg.com,
or Larry Costello, +1-847-286-9036, Lcoste5@searshc.com, both for
Sears, Roebuck and Co.
Web site: http://www.sears.com/
http://www.searsholdings.com/
http://www.reimagineyourself.com/
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