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NEW YORK, April 22, 2008 /PRNewswire/ -- "Organic" and
"green" claims by dry cleaners are showing up on every corner, but
customers must beware of this misleading marketing tactic. The term
"organic" refers to toxic volatile organic compounds found in dry
cleaning solvents, and there is nothing environmentally friendly
about them. Used in lieu of safe and effective modern cleaning
technologies, these organic compounds are harsh, potentially toxic
chemicals ranging from petroleum-based perchloroethylene and
hydrocarbons to liquid silicone.
Unlike organic food, organic dry cleaning is neither healthy for the
planet, nor healthy for people. In fact, numerous studies report
quite the opposite to be true. The chemicals used pose such a threat
to the environment that in many states they are being outlawed.
Thanks to new technology, clothes labeled "Dry Clean Only" can now
be cleaned harmlessly with pressurized liquid carbon dioxide in a
method called CO2-cleaning, and with water in a process called
Wet-cleaning. These gentle cleaning processes work to get clothes
clean, while holding their shape and protecting the integrity and
color of the fabric from harsh detergents that also wreak havoc on
the environment.
How can you find a CO2 dry cleaner? There aren't many. Because the
equipment is at a premium and must be operated by highly skilled
garment specialists, CO2 dry cleaners are few and far between. Just
don't be fooled by signs that read, "organic." Search engines, and
the website http://www.findco2.com/ can help you to find a bona fide
CO2 cleaner in your area.
New York City and New Jersey residents have the advantage of Green
Apple Cleaners, the only CO2 dry cleaner in the Northeast. This
eco-conscious, door-to-door service offers non-toxic cleaning and
spot removal for shirts, suits, coats, dresses, shoes, handbags,
linens, drapes, carpets, furniture and mattresses, as well as
in-home tailoring. And the company itself is green through and
through, from the plant to the planet.
This Earth Day, take a stand against green washing by misleading
"organic" or "green" cleaners who use perchloroethylene,
hydrocarbons, and liquid silicone. Choose safe, natural CO2 or
water, the universal solvent. It's better for you, your clothes and
the environment. Get the truth about green dry cleaning at
http://greenapplecleaners.com/.
Source: Green Apple Cleaners
CONTACT: David Kistner of Green Apple Cleaners, +1-888-458-8262; or
PR
and Marketing, Martha Shaw of Earth Advertising, +1-212-933-1391,
for Green
Apple Cleaners
Web site:
http://greenapplecleaners.com/
http://www.findco2.com/
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