NEW YORK, Feb. 7, 2008
/PRNewswire/ -- Benjamin Moore, one of the country's leading
premium paint manufacturers has selected AKQA as its
interactive agency of record. The agency will be working with
Benjamin Moore on their overall digital strategy. This
includes web development projects as well as the integration
of digital into the marketing mix.
As Benjamin Moore celebrates its 125th anniversary, AKQA will
be instrumental in helping the company shape its vision for
the future. This new relationship signals Benjamin Moore's
recognition of the increasingly important role of digital
marketing and represents the biggest investment in the digital
space in the company's history.
"Benjamin Moore's web site and digital experiences have become
increasingly important to our overall marketing efforts. The
Web site will be the focus of our brand's central expression,"
says Peter Routsis, Director of Brand, at Benjamin Moore.
"We're committed to offering the best online color
consultation, but beyond that, we want to create a community
for consumers, contractors, architects, designers and
employees of Benjamin Moore to share advice, techniques,
design and color experiences."
There are plans to migrate a number of Benjamin Moore's above
the line marketing initiatives and publications onto
benjaminmoore.com, further reflecting the company's commitment
to digital. Upcoming projects range from consumer facing sites
and marketing programs to a complete overhaul of the company's
Intranet, and Retailer Extranet.
On discussing this latest win for AKQA, Guy Wieynk, Managing
Director, New York said, "We are delighted to be working with
the team at Benjamin Moore as we collectively embark on this
new chapter in Benjamin Moore's history. We are inspired by
the challenge of enabling customers to get color and product
inspiration through digital channels".
"The pitch process was incredibility competitive and it just
highlights depth of digital talent now available in this
sector," said Maureen Germinder, Senior Manager - Digital
Media Services. "But AKQA won through demonstrating customer
insight and stunning creative solutions all supported by
delivery skills and most importantly a dynamic team that
clearly showed their ability to accomplish what we are looking
for".
Benjamin Moore's products are distributed throughout North
America through a network of independent paint and decorating
retailers.
About AKQA
AKQA is the leading independent digital marketing agency with
more than 650 employees in San Francisco, New York, Washington
D.C., London, Shanghai and its newest office in Amsterdam.
AKQA provides digital strategy, creative and technology
solutions to the world's leading marketers, including Coca-
Cola, Diageo, McDonald's, Nike, Unilever and Visa. For more
information about AKQA, visit
www.akqa.com.
About Benjamin Moore
Benjamin Moore & Co., a Berkshire Hathaway company, was
founded in 1883 and celebrates its 125th anniversary in 2008.
One of the country's leading manufacturers of premium quality
residential, commercial and industrial maintenance coatings,
its products are distributed through a network of independent
paint and decorating retailers located throughout North
America. In the J.D. Power and Associates 2007 Interior Paint
Satisfaction Study(SM), Benjamin Moore ranked highest in
customer satisfaction with interior paint. For additional
information visit
www.benjaminmoore.com.
For more information: Molly Parsley, AKQA, 415-645-9473,
molly.parsley@akqa.com
Source: AKQA
CONTACT: Molly Parsley of AKQA,
+1-415-645-9473,
molly.parsley@akqa.com
Web site:
http://www.akqa.com/
http://www.benjaminmoore.com/ |
