PRESS RELEASE
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Select Comfort Creates Sleep
Number Quality of Life Advisory Board to Improve Lives,
Enhance Well-Being
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Team of Five International
Experts to Educate Americans about the Impact of Better Sleep
on Quality of Life
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MINNEAPOLIS, Feb. 12
/PRNewswire/ -- Select Comfort Corporation (NASDAQ: SCSS) ,
the nation's leading bed retailer and creator of the SLEEP
NUMBER(R) bed, has hand-picked five internationally known
experts to be part of its Sleep Number(R) Quality of Life
Advisory Board, assembled to help people realize how they can
enhance their lives through better sleep and a better bed.
"People don't ordinarily make the connection between the
amount of sleep they get and the quality of the lives they
live every day," said Pete Bils, senior director of sleep
innovation and clinical research for Select Comfort. "We've
recruited some of the country's top experts to help people
truly understand how overall life satisfaction is linked to
sleep." The Sleep Number Quality of Life Advisory board
complements the Select Comfort Sleep Advisory Board(SM), which
is made up of leading researchers and clinicians to help guide
the company about issues related to the science and practice
of better sleep.
The expertise of the Sleep Number Quality of Life Advisory
Board members includes high performance/energy, personal
happiness, physical appearance, successful relationships and
sleep environment and decor. The board members are:
Dr. John Spencer Ellis: High Performance/Energy
Dr. John Spencer Ellis is the CEO of National Exercise &
Sports Trainers Association, the Spencer Institute for Life
Coaching and the Get America Fit Foundation. He is currently
seen as the health and fitness expert on Bravo's The Real
Housewives of Orange County. He also is the host of The Fit
Show, The OC Body TV show and The Spencer Power Hour radio
program. Ellis is the author of How Badly Do You Want It? -
Your Ultimate Guide to Optimal Fitness. Most recently, he
hosted the Ms. Fitness USA and World Pageants, and was
nominated for induction into the Fitness Hall of Fame. Ellis
speaks to athletes and busy moms, as well as those people who
simply want more energy to get through the day. According to
him, being well rested and recovered will keep you fully "on
your game."
M.J. Ryan: Personal Happiness
M.J. Ryan has earned the title of "an expert in human
fulfillment" by conducting workshops for high performance
executives and entrepreneurs across the nation. She has
authored many books on the topic, including The Happiness
Makeover, Random Acts of Kindness, Attitudes of Gratitude, The
Power of Patience, Trusting Yourself, The Giving Heart and 365
Health and Happiness Boosters. M.J.'s sleep philosophy is that
a good night's sleep helps people enjoy life and succeed at
both home and work.
Shalini Vadhera: Physical Appearance
Shalini Vadhera is an internationally recognized celebrity
makeup artist for numerous A-List clients. Most recently, she
traveled the world to author her own beauty guide, Passport to
Beauty: Secrets and Tips From Around the World for Becoming A
Global Goddess, which hit no. 1 on health and beauty lists.
Her Global Goddess Beauty makeup line is sold at Victoria's
Secret and HSN. Vadhera shares international beauty tips and
calls sleep the world's best-kept beauty secret.
Dr. Robi Ludwig: Successful Relationships
Dr. Robi Ludwig, Psy.D. is a nationally renowned
psychotherapist, reporter, and host of GSN's Without Prejudice
and TLC's One Week to Save Your Marriage. She is contributing
editor for Cookie magazine and guest host of CNN's Larry King
Live. Ludwig has been featured on numerous national news, talk
and entertainment programs. She is the author of Till Death Do
Us Part: Love, Marriage and the Mind of the Killer Spouse, and
former writer, producer and host of Real Talk for WETM-TV, the
NBC affiliate in Elmira, New York. According to Ludwig, a good
night's sleep gives you the emotional ability to be your best
self, and disruptions in sleep can have ripple effects on our
relationships and negatively impact how we feel about
ourselves.
Rebecca Cole: Sleep Environment and Decor
Rebecca Cole is a New York City interior designer and founder
of Cole Creates, a retail and design business, which promotes
fresh and creative living. She also is a co-host of Surprise
by Design on the Discovery Home Channel and the nationally
syndicated radio show On the House. According to Cole, who
provides tips on creating the ideal sleep environment, there's
nothing more conducive to a good night's sleep than a
beautiful bedroom and a bed that is your reward for a hectic
day.
To learn more about the Sleep Number bed, visit www.beds.com
or www.sleepnumber.com.
About Select Comfort Corporation
Founded more than 20 years ago, Select Comfort Corporation is
the nation's leading bed retailer(1). Based in Minneapolis,
the company designs, manufactures, markets and supports a line
of adjustable-firmness mattresses featuring air-chamber
technology, branded the Sleep Number bed, as well as
foundations and sleep accessories. SELECT COMFORT(R) products
are sold through its more than 470 company-owned stores
located across the United States; select bedding retailers;
direct marketing operations; and online at www.sleepnumber.com.
(1) Top 25 Bedding Specialists, Furniture/Today, August 2007.
Source: Select Comfort
CONTACT: LeeAnn Rasachak of Select Comfort Corporation,
+1-763-551-6124,
leeann.rasachak@selectcomfort.com; or Gayle Dragity of Ogilvy
PR Worldwide,
+1-202-729-4144, gayle.dragity@ogilvypr.com, for Select
Comfort Corporation
Web Site: http://www.beds.com/
http://www.sleepnumber.com/
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