NEW YORK, Feb. 19, 2008
/PRNewswire-FirstCall/ -- NexCen Brands, Inc. (NASDAQ:NEXC) ,
parent company of the Waverly brand, introduced this week
three new product lines to celebrate the 85th anniversary of
Waverly, the premier home fashion brand. At the beginning of
the year, NexCen forged a powerful celebrity relationship with
Sandra Lee, the acclaimed life and style expert and star of
the Food Network, to promote the Waverly home products brand
to a wider audience.
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NexCen Brands and
Sandra Lee, the acclaimed life and style expert and star
of the Food Network, introduce three new product lines
celebrate the 85th anniversary of Waverly, the premier
home fashion brand. (PRNewsFoto/NexCen Brands Inc.)
NEW YORK, NY UNITED STATES 02/18/2008 |
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NexCen is marking 2008 as a
significant transition year for Waverly. The new collections
-- Favorite Things, Home At Last, and Looking East -- hark
back to a rich past but are a modern take on heritage designed
to meet today's standards of design. All of these collections
pulled inspiration from successful Waverly patterns from the
archives and have been reinterpreted to today's color and
texture palettes. The company also announced that it plans to
evolve its offerings into multiple product categories beyond
its core living environments. These new categories include:
apparel & accessories, outdoor living, dining & entertaining,
bed & bath, travel & leisure, and home organization.
"This partnership embodies the NexCen commitment to reaching
consumers in nearly every aspect of their lives from the food
they eat to the furnishings in their home and the clothes and
footwear they purchase," said Robert W. D'Loren, President and
CEO of NexCen Brands, Inc. "Waverly is an important anchor
brand in our NexCen Home Studio Division, and we will leverage
Sandra's style savvy across the NexCen portfolio of brands to
illustrate the strength of the NexCen business model."
To kick off the anniversary year, Sandra Lee hosted a
breakfast at the new NexCen Home Studio offices, located at
261 Fifth Avenue in New York City, on Monday, February 11,
2008. The recently renovated NexCen Home Studio offices are
dedicated to the Marketing and Design development of the
Waverly, Bill Blass and Gramercy home brands all under the
NexCen portfolio.
Mr. D'Loren added: "The history and legacy of Waverly design
since 1923 make it perfectly poised to become the next huge
lifestyle brand in the United States. As we expand the Waverly
brand beyond its core strength in textiles, Sandra's
enthusiasm will capture the spirit of the Waverly brand and
bring the attention that a lifestyle brand such as Waverly
deserves. We are proud to have her as part of the NexCen team,
and we know our consumers will also appreciate her involvement
in the brand."
Sandra Lee's partnership with NexCen includes her appearance
in a variety of campaigns, including a print advertising
campaign to launch in September in national shelter
publications, to position the brand at the leading edge of
home style and trends. She will provide consumers with
decorating advice, inspiration and helpful tips about
accessorizing their personal environments, hosting "How To
Decorate with Waverly" webcasts and e-newsletters on
Waverly.com. She will also share the benefits of Waverly
directly with the international network of retailers that
carry the company's products. Also coming this year will be a
consumer decorating sweepstakes where Sandra Lee will offer
one lucky winner a life and style consultation.
Waverly (www.waverly.com)
Launched in 1923, Waverly is a premier home fashion and all
encompassing lifestyle brand and one of the most recognized
names in home furnishings. Its signature look is expertly
translated into countless classic styles among home furnishing
products including fabrics, wall coverings, paint, bedding,
window treatments, decorative accessories and other key
products. Waverly is available through retailers and interior
design showrooms in over 7,000 doors nationwide. Its family of
brands consists of Waverly, Waverly Home, Waverly Home
Classics, Waverly Baby, and Waverly Sun N Shade.
About Sandra Lee Semi-Homemade (www.semihomemade.com)
Semi-Homemade is a media company that revolutionizes the way
people think about creating from scratch. With its trademark
70/30 philosophy, which combines 70% ready-make products with
30% fresh and creative touches, Semi- Homemade allows anyone
to take 100% of the credit for something that looks, feels or
tastes as if it were completely from scratch.
Sandra Lee, an internationally-acclaimed life and style expert
and a New York Times and Amazon.com best-selling author, has
become the advocate for the over-extended homemaker. With 13
books to her credit, including her memoir she is the host of a
top-rated TV show on the Food Network, Semi-Homemade Cooking.
Sandra resides in Los Angeles and in New York City.
NexCen Brands, Inc. (www.nexcenbrands.com)
NexCen Brands, Inc. is a vertically integrated global brand
management company focused on assembling a diversified
portfolio of intellectual property-centric companies operating
in the consumer branded products and franchise industries. The
Company owns, licenses, franchises and markets a growing
portfolio of consumer and franchise brands including The
Athlete's Foot(R), Bill Blass(R), Great American Cookies(R),
MaggieMoo's(R), Marble Slab Creamery(R), Pretzel Time(R),
Pretzelmaker(R), Shoebox New York(TM) and Waverly(R).
The Company licenses and franchises its brands to a network of
leading retailers, manufacturers and franchisees that includes
every major segment of retail distribution from the luxury
market to the mass market in the U.S. and in over 50 countries
around the world, and consists of approximately 1,900
franchised stores. NexCen, through its information technology,
franchisee support systems and advertising, marketing and
public relations team, markets its brands to continually drive
greater consumer awareness and brand equity for each of its
brands. NexCen touches nearly every aspect of a consumer's
lifestyle from the food they eat to the furnishings in their
homes and the clothes and footwear they purchase.
FCMN Contact:
jeremy.bridgman@ogilvypr.com
CONTACT: Liz Mandracchia, +1-212-448-8031,
lmandracchia@waverly.com, or Melissa Norbeck,
+1-212-448-8022,
mnorbeck@waverly.com, both of Waverly
Web site:
http://www.nexcenbrands.com/
http://www.waverly.com/
http://www.semihomemade.com/ |
