PROVIDENCE, R.I., Feb. 20, 2008
/PRNewswire/ -- CleanRest(R), an industry leading innovator
that creates and develops products devoted to improving the
health of the sleep environment announced today that the
company has created "The World's Cleanest Pillow(TM)"
featuring MicronOne(TM) technology. This news ends a year of
tremendous success, with over $10M in sales for 2007 and
countless industry accolades for the visionary company that
has redefined what it means to have a good night sleep by
empowering consumers with simple healthy solutions that are
readily available nationwide.
The company developed The World's Cleanest Pillow to address
the needs and wants of consumers for an all-inclusive solution
of deeper protection and clean. The World's Cleanest Pillow
featuring MicronOne(TM) technology is a revolutionary leap
forward in textile design, sleep protection innovation and is
currently the only pillow available that provides a superior
level of protection to the respiratory system of the user as
well as a surface and inner layer of protection. The newly
announced pillow line featuring MicronOne(TM) technology,
completely block any form of micro-toxin and dust mite
infestation and waste from ever entering the interior stuffing
of the pillow.
"The genesis of The World's Cleanest Pillow is driven by our
commitment to innovate using the latest technological
advancements and to create simple elegant solutions that
extend the promise of clean healthy sleep. We are thrilled to
have made this product a reality," said CleanBrands founder
and textile visionary, Gary Goldberg. "We look forward to
continuing to create innovative products based on MicronOne(TM)
technology and going beyond the bedroom to address the need
for a cleaner home at large."
The World's Cleanest Pillow(TM)
A luxurious, inherently clean, infestation proof pillow that
no longer needs additional layers of protection, and is
designed with the protective technology built-in. CleanRest(R)
pillows featuring MicronOne(TM) technology are stuffed with a
high loft staple fiber and thanks to its MicronOne(TM) outer
shell, remains impervious to internal contamination and does
not require intensive laundering regimens. This hypoallergenic
stuffing allows the pillow to hold and regain its initial
shape and loft after extensive and repeated usage.
Pricing and Availability
The World's Cleanest Pillow will retail at $39.99 and is
available at Brookstone.com, www.cleanrest.com and
www.bedbathandbeyond.com and select stores in March 2008.
CleanRest founder, Gary Goldberg created a superior, patented
fabric technology known as MicronOne(TM) where each pore size
in the fabric is guaranteed to be no larger than one micron,
effectively creating a weave so fine that no harmful
micro-toxins or allergens such as dust mite waste, pet dander,
mold or pollen can penetrate this clean barrier. Allergic
triggers like these may affect the quality of sleep, which can
lead to missing work or school, the loss of cognitive skills
and poor work and academic performance.
CleanRest(R) is the first encasement to be certified asthma
friendly(R) by the Asthma and Allergy Foundation of America (AAFA).
CleanRest(R) previously received the Editor's Choice Award
from the International Hotel, Motel & Restaurant Show in 2006.
Soft, breathable, waterproof and durable enough for weekly
laundering at high temperatures, CleanRest(R) encasements come
with a lifetime warranty. The products are available in all
standard pillow, box spring, and duvet sizes as well as these
mattress sizes: Crib, Twin, Twin Extra Long, Full, Queen,
King, and California King. Pillow encasements retail for $19
to $25 and mattress encasements from $69 to $119; available in
Bed Bath and Beyond stores nationwide, or at www.cleanrest.com.
About CleanBrands, LLC
CleanBrands, LLC is a leading company that designs and
manufactures products devoted to improving the health of the
sleep environment. Founded in 2006, the Providence, Rhode
Island based CleanBrands LLC is committed to helping people
everywhere experience a new level of protection. One of the
initial technologies created by CleanBrands is MicronOne and
this technology is being leveraged to create a number of
consumer applications. CleanRest is the first product line to
leverage MicronOne technology and addresses consumer's
immediate need for an efficient and effective guard against
dust mites, bed bugs and peripheral air elements that affect
the quality of sleep. By creating a simple solution to address
his oldest son's breathing difficulties, the textile scientist
who created CleanRest and the company, continue to innovate
and introduce new platforms in empowering fabrics...making
life easier.
For more information about CleanBrands, LLC or CleanRest,
please go to: www.cleanrest.com.
Media Contact:
Tricia Chan
Public Group, LLC
212.905.3261
917.239.0642
tricia@public-group.com
Source: CleanBrands, LLC
CONTACT: Tricia Chan of Public
Group, LLC, +1-212-905-3261, +1-917-239-0642,
tricia@public-group.com
Web site:
http://www.cleanrest.com/ |
