WEST HOLLYWOOD, Calif., Jan. 3,
2008
/PRNewswire/ -- LXR Luxury Resorts & Hotels will re-open the
Bel Age Hotel as The London West Hollywood (www.TheLondonWestHollywood.com)
in April 2008, following a complete evolution in design,
amenities and service. This all-encompassing renovation and
refurbishment will redefine Los Angeles' boutique luxury hotel
experience through a unique fusion of Anglo-European attitude
with iconic Hollywood style. The opening comes a little over a
year after the successful launch of its sister property, The
London NYC in Manhattan and brings together many of the same
award-winning partners and collaborators from that project --
including acclaimed designer David Collins Studio and
award-winning chef Gordon Ramsay.
"Drawing upon its previous incarnation as the Bel Age and a
legendary location, The London West Hollywood will introduce a
new era of haute living and dignified glamour to a hip and
high profile neighborhood perched within the enclave of the
Hollywood Hills. The hotel will share the refined feel of its
Manhattan counterpart and will offer an exciting new design
inspired by the landscape of the West Coast. We are excited to
bring this concept to West Hollywood," said Jean-Jacques
Pergant, co-President of LXR Luxury Resorts & Hotels.
Interior designers David Collins Studio, recognized for their
innovative work on The London NYC, Nobu Berkeley Street, The
Blue Bar at The Berkeley, Claridge's and the National Gallery,
has re-imagined the hotel's interiors, creating a luxury
experience filled with both functional and sensory elements.
The transformation presents a head-to-toe makeover of the Bel
Age, retaining the property's spectacular views and
distinctive spaciousness of accommodations, while introducing
new guest suite decor, a signature restaurant, bar and rooftop
pool and spa.
The world-renowned Michelin-starred chef Gordon Ramsay,
currently holding ten Michelin-stars, including the two
Michelin-stars he received for his first US restaurant Gordon
Ramsay at The London in October 2007, will make his Los
Angeles debut with the opening of Gordon Ramsay at The London
West Hollywood, destined to become an exciting new social
space. Taking cues from Gordon Ramsay's signature dishes and
influences from maze, the menu introduces a new signature
style inspired by California's fresh produce. The restaurant
will offer two main dining rooms that mirror each other,
centered by an expansive cocktail bar. Five private dining
rooms will highlight the hotel's ambiance of inclusive
exclusivity, in addition to a 3,960 square foot ballroom
offering an unprecedented gourmet catering experience
accommodating up to 300 guests banquet-style or 400 guests
theater-style. Guests of the hotel will also be able to order
from a special in-room dining menu created by Gordon and his
team.
Elegant yet understated, 223 expansive guest suites will
feature bespoke furnishings and customized details such as
embossed leather, velvet upholstery, bleached oak, hand-cut
mosaic tiles and fine Italian linens. Each suite's unique open
floor-plan presents unobstructed views through a private
terrace to the West Hollywood landscape, encouraging guests to
take full advantage of the enviable Southern California
weather. These spectacular vistas overlook the Hollywood
Hills, Los Angeles and Beverly Hills skylines.
Complete bath environments have been designed specifically for
The London by luxury purveyor Waterworks in collaboration with
David Collins Studio, and encompass a walk-in, glass shower
with both jet and raindrop shower heads, separate soaking tub
and generous dual vanity with ample shelf storage. Waterworks
will also provide guests with custom bath apothecary
amenities. Adjacent to the bath, a private dressing area
includes oversized mirrored closets with built-in shelves and
an individual lounge area with seated vanity. The living space
will feature a chaise sofa, marble-topped ergonomic work desk
and coffee table, dining table with seating for two and a
personal full-service wet bar ideal for entertaining.
Each 'tech-savvy' room also will include multiple docking
outlets for cell phones, iPods and laptops plus a
high-definition flat screen television and complimentary wired
and wireless high-speed Internet access. For trans-Atlantic
business and leisure travelers alike, The London West
Hollywood will offer free phone calls to the city of London
for up to eight hours per day.
Recapturing the elegance of Hollywood's Golden Age, the hotel
will introduce a revitalized lobby, an attractive social space
for guests designed to meet the needs of business and luxury
travelers as well as introduce exciting new outdoor spaces for
guests. Decorated with natural floral accents evocative of a
traditional English garden with a signature L.A. twist, the
new outdoor design will also introduce a rooftop, panoramic
pool deck adorned with trees and white roses creating a
sophisticated sanctuary.
"The London West Hollywood will bring the style and
aspirations of Beverly Hills to the more contemporary feel of
West Hollywood," explains David Collins. "Our design concept
focuses on luxury. We are completely reinventing the building
to present a new take on glamour. It will be modern, in the
sense that it will provide great service, accommodations and
restaurants and offer some of the most beautiful rooms
available in Los Angeles," said David Collins.
Guests also will have the benefits of Quintessentially, the
elite global personal concierge service on-site at The London
West Hollywood. Quintessentially provides guests access to the
seemingly inaccessible and will satisfy the whims of The
London West Hollywood visitors, allowing them to experience
the very best the city has to offer.
The hotel will introduce a one-of-a-kind, rooftop spa
experience, anticipated to open in late 2008.
Centrally located, The London West Hollywood is convenient to
all that the city has to offer -- from couture shopping and
vibrant nightlife, to cultural attractions and theme parks, to
major movie and recording studios. The hotel is approximately
30 minutes from either Los Angeles International Airport or
Burbank's Bob Hope Airport. For more information or
reservations, guests should contact their preferred travel
professional, call (866) 282-4560 or visit
www.TheLondonWestHollywood.com.
For more information on the opening of Gordon Ramsay at The
London West Hollywood and his restaurants please visit
www.GordonRamsay.com.
The London West Hollywood is part of the LXR Luxury Resorts &
Hotels collection, a portfolio of independent properties
distinguished by a style and spirit that captures the unique
qualities of their setting. LXR properties are located
throughout the United States and the Caribbean. The collection
also includes the renowned Golden Door Spa brand. For
information and reservations, visit the Internet at
www.LuxuryResorts.com or call (877) LXR- XOXO.
Source: LXR Luxury Resorts & Hotels
CONTACT: Basia Irzy, Basia@smapr.com,
or Amanda Schinder,
Amanda@smapr.com, both of Susan Magrino Agency, for LXR
Luxury Resorts & Hotels, +1-212-957-3005; Amy Campbell of LXR
Luxury Resorts & Hotels, +1-310-358-7744,
Campbell@luxuryresorts.com
Web site:
http://www.luxuryresorts.com/
http://www.thelondonwesthollywood.com/
http://www.gordonramsay.com/
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