Interior Design Industry News

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PRESS RELEASE

BEVERLY HILLS, Calif. (January 23, 2008) blu, Beverly Hills' first and only luxury residences-for-lease, is now open. Designed by Gensler, the 11-story, contemporary high-rise features 37 one- and two-bedroom residences from 800 to 1,275 square feet with no more than five residences per floor. Every residence includes floor-to-ceiling windows, hardwood floors, stainless steel appliances, CaesarStone countertops, custom kitchen cabinets, Robern medicine cabinets, designer tubs and in-unit washers and dryers. (PRNewsFoto/blu) BEVERLY HILLS, CA UNITED STATES 01/23/2008

With the average Beverly Hills home on the market for $4 million, blu provides a five-star lifestyle without the commitment of buying making it the perfect lifestyle solution for the busy professional or second homeowner. And with only 37 residences, the opportunity to live at blu is only for the select few.


"The successful opening of blu punctuates the demand for a new luxury for-lease development in Beverly Hills," said Tina West, the leasing executive for blu. "The luxury market is alive and well in Los Angeles. Residents used to a certain level of service have chosen to rent at blu for the select number of residences, host of amenities and Beverly Hills address," said West.


Designed by Gensler, the 11-story, contemporary high-rise features 37 one and two-bedroom residences from 800 to 1,275 square feet with no more than five residences per floor. Every residence includes floor-to-ceiling windows, hardwood floors, stainless steel appliances, CaesarStone countertops, custom kitchen cabinets, Robern medicine cabinets, designer tubs and in-unit washers and dryers. Unfurnished residences begin at $4,200 a month. Furnished residences by highly acclaimed interior design firm, Parker Rose Design, begin at $8,000 a month and include housewares, flat screen TVs, all utilities and weekly housekeeping.


Amenities include a full-service concierge, fitness center, media room with a coffee bar and plasma TV, on-site valet and the rooftop terrace lounge with splendid 360 degree views. The blu concierge is available to provide residents with everything from travel arrangements to last minute table reservations to hot air balloon adventures. Whatever services and amenities residents' desire, the blu concierge will exceed their expectations.


Residents can also avail themselves to an array of VIP services exclusive to blu. The concierge has made advance arrangements for residents to receive preferred treatment from an impressive list of the most desirable retailers in Beverly Hills and West Hollywood.


A sampling of the VIP services at blu include:

1. Jose Eber Salon invites residents to have the legendary Jose Eber give them a personal consultation at no charge (a value of $350.)
2. Neiman Marcus is offering "Beyond Personal Service" and personal shopping experiences.
3. The Cheese Store of Beverly Hills is offering a 10% discount on the first purchase and invitations to private tastings.
4. Lisa Kline is offering a 15% discount for residents' shopping needs.
5. Montblanc on Rodeo Drive takes service to the next level with a private shopping night for residents, complimentary engraving and gift wrap, and free delivery to blu.


blu is located at 8601 Wilshire Blvd. in Beverly Hills, just five blocks east of shopping on Robertson Boulevard, two blocks west of Restaurant Row on La Cienega and minutes from Cedars-Sinai Medical Center. To schedule a personal tour of blu call 310.659.1258 or visit http://www.blubeverlyhills.com/


CONTACT: Heather Koopman, hkoopman@macyinc.com, or Chris Egger, both of Macy + Associates, +1-310-821-5300, for blu


Web site: http://www.blubeverlyhills.com/