ENGLEWOOD CLIFFS, N.J., Jan. 29,
2008 /PRNewswire/ -- New consumer research shows that when
people first unwrap and plug in new consumer electronics, 70
percent don't know how to make these sleek pieces of
technology fit into their home decor.(1)
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"LG Techorator" Doug
Wilson, host of TLC's "Trading Spaces" and "Moving Up"
TV shows, helps consumers blend stylish design and smart
technology, also known as "techorating," into their
lifestyles. LG Electronics and Doug Wilson showcased a
newly techorated home in Rahway, NJ which integrates an
LG LCD HDTV, home theater audio system and LCD monitors,
transforming this space. (PRNewsFoto/LG Electronics,
Inc.) ENGLEWOOD CLIFFS, NJ UNITED STATES 01/29/2008
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"LG Techorator" Doug
Wilson, host of TLC's "Trading Spaces" and "Moving Up"
TV shows, helps consumers blend stylish design and smart
technology, also known as "techorating," into their
lifestyles. LG Electronics and Doug Wilson showcased a
newly techorated home in Rahway, NJ which integrates an
LG LCD HDTV, home theater audio system and LCD monitors,
transforming this space. (PRNewsFoto/LG Electronics,
Inc.) ENGLEWOOD CLIFFS, NJ UNITED STATES 01/29/2008
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Celebrity interior designer Doug
Wilson is working with LG Electronics to help consumers by
offering tips and ideas on how to "techorate" their homes by
melding innovative consumer electronics with interior design.
Techorate is a term coined by LG Electronics that refers to
the integration of technology into the overall decorative
theme of a home.
Wilson, perhaps best known for showcasing his design expertise
on TLC's "Trading Spaces," is working with LG Electronics as
the first official "Techorator" to develop consumer tips and
tricks to guide them through the techorating process.
"The television has become the hearth of the 21st Century, but
I've seen people struggle with the basics, from choosing the
right type and size television to its optimal placement for
their viewing in the space," said Wilson. "I'm excited to help
consumers be successful integrating electronics into the
design of their interior space, and to empower consumers to
make the right decisions before, during and after the
techorating process."
LG's consumer research also found that nearly half of
Americans (47 percent) find understanding the functions and
features of new television models to be challenging. Wilson
will address this and other consumer needs by highlighting
common issues consumers have when purchasing home electronics
-- such as how to blend electronics and design to reflect
their personal style, selecting the right size television for
a room's space, and how to choose between plasma and LCD, in
addition to offering helpful guidelines for techorating.
"Doug Wilson is known for his ability to revitalize all types
of spaces, large and small, old and new," said Tim Alessi,
director of product development for LG Electronics, USA. "His
broad experience makes him the ideal LG Techorator for
consumers looking to incorporate modern technology into a
variety of room designs. We value his ability to provide
actionable and understandable techorating advice to consumers
as they look to bring more technology into the home."
More information on the art of techorating and the LG
Techorator can be found on
http://www.wikipedia.org/.
(1) Survey Source: Opinion Research for LG Electronics
About Doug Wilson
Doug Wilson is a modern day Renaissance man -- a designer,
author, television showman and philanthropist. While he is
perhaps best known as the "colorful" designer for his daring,
high-impact rooms on TLC's hit series "Trading Spaces," this
small-town boy turned design-phenom extends well beyond his
television persona. Raised five miles outside the town limits
of Broadlands, Ill., population 350, Wilson uses the purity
and serenity of his childhood home as inspiration for melding
organic elements with a fresh, sophisticated and inherently
American sense of style.
His designs are unconventionally stylish and urbane, and
Wilson has packaged his expertise into a uniquely
comprehensive portfolio. He has hosted three television shows
on TLC -- "Trading Spaces," "America's Ugliest," and "Moving
Up," currently in its 4th hit season. Clarkson Potter/Random
House published his debut design book, Doug's Rooms, and Doug
pens regular design columns for In Touch Weekly and Signature
Kitchens & Baths.
While Wilson is bringing unconventional design into the homes
of viewers across the nation, he is also working to make
"doable" design accessible to everyone -- not just those lucky
few who are chosen to appear on an interior design television
show or who can afford a high-end decorator. In his book
Doug's Rooms, Wilson provides room design ideas, pictorial
how-tos, and decorating advice encouraging readers to focus on
a specific touchstone for each room -- a swatch of fabric, a
favorite knick-knack, or a thrift-shop treasure -- to create
their space.
Given Wilson's comprehensive portfolio, this celebrity
designer is well on his way to transforming America's homes
... one room at a time. For more information about Wilson and
his company please check out
http://www.douglaswilsonltd.com/.
About LG Electronics North America
LG Electronics North America, based in Englewood Cliffs, N.J.,
is the regional headquarters of LG Electronics, Inc., a global
force in consumer electronics, mobile communications and home
appliances. In the United States, Canada and Mexico, LG
Electronics sells a wide range of consumer electronics
(digital display and digital media) products, mobile phones
and digital appliances, under LG's "Life's Good" marketing
theme. For more information, please visit http://www.lgusa.com/.
CONTACT: Clara Chang, +1-201-816-2011,
clarachang@lge.com, or
John I. Taylor, +1-847-941-8181, jtaylor@lge.com, both of LG
Electronics, Inc.; or Ojas Naik, +1-312-397-6008,
ojas.naik@ogilvypr.com,
for LG Electronics, Inc.
Web site:
http://www.lgusa.com/
http://www.douglaswilsonltd.com/ |
