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COLOGNE, Germany, March
17, 2008 /PRNewswire/ --
- Ströer Metropolitan Furniture Design Wins yet Another
Award in one of the World's Most Prominent Design
Contests
In creating his Ströer Metropolitan Furniture line,
British designer James Irvine focused on improving the
quality of life for people living in large cities. The
artist recently received the red dot design award, which
recognized his design's inspired and innovative
character and lauded the premium quality of the
products. The iF award celebration, which honored his
design "Irvine II," took place two weeks ago.
At a first glance, the Metropolitan Furniture pieces of
the Milan, Italy based furniture and industrial designer
appear to defy gravity. Thanks to their lightweight
design, the objects appear to be suspended in the air.
While they are definitely eye-catching, they are never
in your face. According to Irvine, these
made-from-aluminum furnishings, which include pieces for
waiting rooms, toilets, city information systems and
advertising media, aim at achieving primarily two
objectives: "They should simply be attractive and
represent today's zeitgeist. The main goal is to give
people the quality of life they can now expect in our
contemporary urban areas."
The basic shapes of the individual objects are
manufactured from premium rod-pressed aluminum. The
surfaces are extremely sturdy and can be enhanced
flexibly with a wide array of colors, to meld them
harmoniously with a wide variety of metropolitan
landscapes.
"Functionality and first-class appearance have to go
hand in hand, especially in the design of Metropolitan
Furniture. The coveted red dot design award corroborates
our exacting claim perfectly," comments Ströer CEO Udo
Müller, who is very pleased with the achievement.
Ströer develops communications and infrastructure
solutions that are tailored to the individual needs of
cities and municipalities. The company has already
installed about 20,000 pieces of metropolitan furniture
and has contracts with more than 145 municipalities. It
is Germany's largest supplier of furnishings for
municipalities.
The internationally coveted red dot quality seal is not
the only evidence documenting the high quality and
functionality of James Irvine's design line. On March 4,
2008 Ströer's Metropolitan Furniture received the
internationally renowned iF Seal from the International
Forum Design GmbH in category Public Design / Interior
Architecture for its British designer's creations at the
CeBIT in Hanover. Ströer already brought home five
awards for its in-house Metropolitan Furniture lines
this year alone.
Ströer Group specializes in all types of out-of-home
advertising used out-of-doors. It offers everything from
traditional posters, to advertising in waiting rooms at
train and bus stations, to promotional media in public
transportation vehicles, to electronic media. The group
markets approximately 255,000 advertising spaces in
twelve countries. In Germany, the Group boasts 220,000
advertising spaces, making it the nation's largest
provider of out-of-door advertising. It is also the
leading supplier of municipal furnishings with a total
of approximately 20,000 pieces installed to date and
contracts with more than 145 municipalities. In Turkey,
Ströer and its joint venture partner Akademi Reklam hold
the number one ranking in outdoor advertising. In
Poland, Ströer holds the second largest market share.
The company and its multi-award-winning design products
are setting public area design standards.
Source: Stroer Out-of-Home
Media AG
CONTACT: Ströer
Out-of-Home Media AG, Mathias Hundhausen, Press contact,
Ströer Allee 1, 50999 Köln, T: +49-2236-9645-283 F:
+49-2236-9645-6283 E:
mhundhausen@stroeer.de
Website:
http://www.stroeer.de
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