PRESS RELEASE
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PointClickHome.com
Partners With DesignMyRoom.com
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Easy-To-Use Design Tool
Takes Users From Inspiration To Action with Virtual
Project Planning and Decorating
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Partnership Enables
Advertisers to Reach In-Market Buyers With Interactive
Product Placement
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NEW YORK, March 19 /PRNewswire/ -- PointClickHome.com,
the comprehensive shelter network from Hachette
Filipacchi Media U.S. (www.hfmus.com) has partnered with
DesignMyRoom.com, a virtual interior design and
decorating website, to help visitors who are in home
makeover mode go from "inspiration to action" and enable
advertisers to reach in-market consumers via interactive
product placement.
By partnering with DesignMyRoom.com, PointClickHome.com
will offer users a unique experience, allowing them to
interact virtually with thousands of products from
trusted brands in their own personal and creative way.
Users can visualize countless design and decorating
options by dragging and dropping images of actual
products from sponsors including Armstrong, Benjamin
Moore, Kohler, Smith + Noble, and Whirlpool into room
scenes, get product information, start estimating
renovation costs, and buy their chosen products and
accessories.
PointClickHome.com users will also have access to
inspiring ideas, advice and tips from DesignMyRoom.com's
featured designers, including host Robert Verdi, Eric
Cohler, Benjamin Noriega-Ortiz and Amy Lau. These top
design professionals have created fabulous virtual rooms
and will provide fresh insights on blogs and feedback on
room projects.
"This is a comprehensive design tool that takes
PointClickHome users from inspiration and project
planning to product purchase by allowing them to see how
real products will actually look -- all mixed together
-- in one room, get additional information on the
products they like, and even purchase those products,"
said James Hickey, Editorial Director of
PointClickHome.com.
"Advertisers recognize the enormous potential of this
kind of interactive product placement. This gives
marketers the opportunity to put their products
virtually into the hands of action-oriented consumers,"
said Laurence Oberwager, VP/Publisher PointClickHome.com.
"There is no better tool for advertisers to reach
consumers at the 'moment of truth.'"
"DesignMyRoom.com represents a new model for shelter
media on-line, where homeowners collaborate on
decorating projects using advertisers' products as an
integrated part of the experience. It's exactly what
online shelter media needs. And Hachette's deep shelter
presence and innovative culture makes them a perfect
partner for us," said Jesse Engle, VP/Business & Product
Development, Swatchbox Technologies.
PointClickHome.com is a comprehensive shelter web
network, uniting content and data from HFM U.S.'s
shelter brands: ELLE Decor, Metropolitan Home, HOME,
Kitchens & Baths, Remodeling & Makeovers, Budget
Decorating, Walls, Windows & Floors, and Gardening &
Deck Design; and providing consumers with access to all
the resources and creative tools they need to design and
make buying decisions.
DesignMyRoom.com is the "easiest place to design your
space." The site was created by Swatchbox Technologies,
a leading developer of virtual design tools for the
home. More information about Swatchbox Technologies is
available at www.swatchbox.com.
About Hachette Filipacchi Media U.S.
Hachette Filipacchi Media U.S. (www.hfmus.com)
enthusiast brands and targeted media products reach
nearly 60 million consumers through magazines, online
and mobile content. The company's editorial hallmarks
are trusted expert content along with independent
product testing. Our prestigious brands fall into five
sectors and include: Automotive (Car and Driver, Road &
Track, Jumpstart Automotive Media); Fashion (ELLE,
ELLEgirl); Shelter (ELLE Decor, Home, Metropolitan Home,
PointClickHome, and Special Interest Publications
Group); Women & Health (Woman's Day and Woman's Day
Special Interest Group) and Enthusiasts (American Photo,
Boating, Cycle World, Flying, Popular Photography,
Premiere and Sound & Vision). HFM U.S. Total Solutions
marketing initiative packages these assets across brands
and platforms with customized marketing programs. HFM
U.S. is part of Lagardere's (www.lagardere.com) media
division Lagardere Active, a producer of special
interest content in over 40 countries.
Source: Hachette Filipacchi Media U.S.
CONTACT: Anne Janas, SVP, Corporate Communications,
+1-212-767-5810,
ajanas@hfmus.com, or Jill Simmons, Senior Manager,
Corporate Communications,
+1-212-767-6062, jsimmons@hfmus.com, both of Hachette
Filipacchi Media U.S.
Web site:
http://www.hfmus.com/
http://www.pointclickhome.com/
http://designmyroom.com/
http://www.swatchbox.com/
http://www.lagardere.com/
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