PRESS RELEASE
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Lighting Science Group
and Michael Hayden Unveil LED-Based 'RIVER' on the
Facade of New California Building
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Nature-inspired Lighting
Installation on New U.S. Bank Tower Will Illuminate
Sacramento Skyline
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NEW YORK, March 26 /PRNewswire-FirstCall/ -- Combining
innovative light- emitting diode (LED) illumination and
nature-inspired artistry, Sacramento's U.S. Bank Tower
will feature a dynamic new large-scale architectural
lighting facade. The massive light sculpture crowning
the building located at 621 Capitol Mall in the Capital
City of the State of California is the latest
achievement and creative vision of renowned artist
Michael Hayden. The sculpture is being enabled by
Lighting Science Group (BULLETIN BOARD: LSCG) (LSG), a
global innovator in providing intelligent LED lighting
solutions.
LSG and Hayden's collaboration is two-part, in the
seven-story Lobby will be an LED lighting display that
visually replicates the sinuous curves and rushing water
of the nearby American and Sacramento rivers that wind
through and around the city, called "The RAPIDS". When
completed, the other display, titled "LUMETRIC RIVER"
will cover the building's South-facing louvered top with
a LED video projection of rushing river water that will
be visible at night from miles away. The exterior
lighting elements feature LSG's new range of high-power
linear fixtures. On the interior, Hayden will utilize
200 of LSG's 20-inch-square tiles, (called 'Chiclets' by
HAYDEN), coupled with LSG's proprietary stream control
system.
"I've been designing lumetric installations for more
than 40 years, and Lighting Science Group is an
instrumental partner in helping to bring my artistic
vision to life," said Hayden. "The Capitol Mall project
was particularly challenging, and LSG worked closely
with me and the building's management to ensure the
results were just how we had envisioned."
LSG has a long-term creative partnership with Hayden,
who is best known for creating computer-controlled "Lumetric"
sculptures. Their joint efforts have produced such
innovative "architainment" installations like the
interactive "GOSSAMER GALAXIES" at Radio Shack's
corporate headquarters in Ft. Worth, Texas, which
responds to the movement of people walking near it from
all sides and is viewable from three floors.
Lighting Science Group anticipates that the Capitol Mall
project installation will be completed by late April
2008.
"Working with artists like Michael Hayden underscores
our core competencies, and we're proud to enable marquee
installations around the world to advance the design
possibilities and flexibility with LED-based products
and solutions," said Govi Rao, chief executive officer
of Lighting Science Group. "Integrating creative
architectural designs with innovative LED technology in
projects like "The RAPIDS" and "LUMETRIC RIVER" at the
Capitol Mall is a great illustration of how this
technology is changing the future of lighting"
About Lighting Science
Lighting Science Group Corporation (LSG) designs,
manufactures and markets intelligent, environmentally
friendly LED lighting solutions for consumer and
professional applications. The Company's patented and
patent-pending designs in power management, thermal
management, controls and micro-electronics are
engineered to enhance lighting performance, reduce
energy consumption, lower maintenance costs and
eliminate the use of hazardous materials. From concept
to delivery, the company's unique value proposition is
to deliver immediate cost savings and environmental
benefits to the end-user. LSG has offices in New York
City, New York; Rancho Cordova, California; Satellite
Beach, Florida; Dallas, Texas; Tokyo and the United
Kingdom.
About Michael Hayden
For more than three decades Michael Hayden has utilized
and manipulated Light to be the most important and
unifying constituent in all of his "Lumetric"
Sculptures. He has had the pleasure of creating
architectonic scaled sculptures in light, for publicly
accessible sites on this continent, Europe and Asia that
are measured in hundreds of feet and multiples of tons.
Hayden has collaborated with Architects, Interior
Designers, Construction (Civil) Engineers, Landscape
Architects, Electronic Engineers and Technicians,
Composers, Poets, as well as other Artists. He has also
interfaced with Clients, incorporating their particular
aspirations and concerns to develop unique "Lumetric"
Sculptures that are readily understandable to people
from all walks of life.
Media Contact:
For Michael Hayden:
Michael Hayden
Thinking Lighting
707-235-5459(c), 707-546-0664(s)
HAYDEN@thinkinglightly.com
For Lighting Science:
Lewis Goldberg
KCSA Worldwide
212.896.1216
lgoldberg@kcsa.com
Source: Lighting Science Group Corporation
CONTACT: Michael Hayden, Thinking Lighting,
+1-707-235-5459(c), +1-707-546-0664(s),
HAYDEN@thinkinglightly.com; Lewis Goldberg, KCSA
Worldwide, +1-212-896-1216,
lgoldberg@kcsa.com,
for Lighting Science Group
Corporation
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