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Color
Kinetics Projects 75% of Commercial Lighting to Be
Led-Based By 2030
BOSTON, April 16
/PRNewswire-FirstCall/ -- As people around the U.S.
prepare to recognize Earth Day on April 22, Color Kinetics
Incorporated (NASDAQ:CLRK)
today emphasized the role that new lighting technology
will play in mitigating energy strain, projecting that at
least 75% of commercial lighting in the U.S. will be
produced by energy-efficient LED sources by 2030*.
LEDs already deliver four
times the efficiency of traditional incandescent and
halogen light sources, while rapidly gaining ground on
fluorescent and offering numerous benefits above and
beyond all three.
The role of lighting as a
chief energy drain and contributor to global warming has
garnered international attention in recent weeks,
including news of industry initiatives, incentives and
even proposed legislation to ban inefficient incandescent
sources. The Earth Day Network, official organizers of the
annual event, proclaimed 2007 "the beginning of the end of
the inefficient incandescent."
Though public attention
has centered on the impact of replacing incandescent
sources with compact fluorescent (CFL) in residential
lighting, with today's prediction Color Kinetics is
emphasizing the need to tackle inefficiencies in
commercial lighting -- which is accountable for much
higher energy consumption overall than lighting in homes.
"With millions of lights
burning nearly 24x7 in office buildings, hospitals,
shopping malls, hotels and public places, it's no wonder
that commercial buildings account for 51% of total energy
consumption for lighting in the U.S. vs. 27% for
residential," said Bill Sims, President and CEO, Color
Kinetics. "This presents us with an enormous opportunity
to leverage smart technologies, like LED lighting, to put
a real dent in energy inefficiencies and in turn reduce
the amount of emissions being pumped into our atmosphere."
Color Kinetics sees LED
technology as the future of energy-efficient lighting,
first for commercial spaces and eventually for residential
applications as well. Performance trends suggest that LEDs
have the ability to ultimately leapfrog other efficient
light sources, such as fluorescent, given their longer
source life, durability, non-toxic materials, lack of
radiated heat and UV, higher quality of light output and
flexibility to accommodate wide-ranging fixtures and form
factors. Moreover, as inherently digital devices, LEDs
produce light that can be intelligently controlled to
dynamically customize environments, from restaurants and
casinos to retail shops, homes and even automobiles.
Color Kinetics'
intelligent LED lighting technology is already at work in
over 15,000 installations worldwide, spanning every state
in America and six of seven continents. The company's
lighting systems have successfully displaced conventional
sources in a number of applications where LEDs already win
in terms of cost efficiency and visual impact. For
example:
* LAX Gateway at Los Angeles International Airport replaced metal halide
with an LED system, anticipating 75% less energy consumption.
* Hard Rock Hotel & Casino in Las Vegas replaced metal halide with an LED
system, cutting annual energy costs from $18,000 to $1,900.
* The British Airways London Eye replaced fluorescent with an LED system,
eliminating former maintenance costs and requirements while gaining the
ability to produce color light and programmable effects.
* Bostonian shoe stores in the U.S. replaced fluorescent with an LED
system, mitigating the need for frequent and costly lamp replacement,
while also gaining the ability to easily adjust from "warm" to "cool"
white light in its display shelves.
* Boathouse Row in Philadelphia replaced incandescent with an LED system,
saving approximately $57,000 in annual operating costs due to reduced
maintenance and energy consumption.
"The notion that LEDs are
still relegated to flash lights, tail lights and
electronic gadgets is a misconception. We can point to
major landmarks, towers, bridges -- even the world's
largest spherical building -- that are illuminated by our
LED systems today," said Sims. "Color Kinetics was
established for the very purpose of supplanting less
efficient light sources with a new form of intelligent
lighting based on LEDs. We're not simply responding to a
timely trend. We've spent ten years solely focused on
making LED sources viable as the right long-term
solution."
Color Kinetics
participates in several government and industry
initiatives related to energy conservation. As a member of
the Next Generation Lighting Industry Alliance, the
company is helping to develop a technology roadmap for the
U.S. Department of Energy (DoE), as well as Energy Star
criteria for LED lighting. In 2006 the company was awarded
a $1.7 million grant by the DoE to develop LED-based
replacement lamps for 60-watt incandescent light sources
that, with a four-fold increase in efficacy to 80-lumens
per watt, would meet or exceed the efficacy of nearly all
conventional light sources.
Reflecting the company's
leadership role, Color Kinetics' VP of Innovation Kevin
Dowling will make his 6th appearance as a featured
presenter at the DoE's Solid-State Lighting Workshop in
California on April 23. At this meeting of technical,
legislative and academic minds, energy efficiency and
speeding the pervasive use of LEDs for illumination will
be a major topic of discussion.
"We applaud any
initiative, whether public or private sector, that brings
attention to the need for energy-efficient lighting.
Though adoption may be aided by government regulations,
business consortiums, financial incentives, grass roots
movements or other influencers, we believe that LEDs will
ultimately win in the market based on their merits as a
superior technology, as has been the case with so many
disruptive technological innovations in the past," Sims
concluded.
About Color Kinetics
Celebrating its 10th
anniversary this year, Color Kinetics Incorporated (NASDAQ:CLRK)
transforms environments through new, dynamic uses of
light. Its award-winning lighting systems and technologies
apply the benefits of LEDs as a highly efficient, long
lasting, environmentally friendly, and inherently digital
source of illumination -- reinventing light itself as a
highly controllable medium. Color Kinetics also enables
widespread adoption of LED lighting through OEM and
licensing partnerships in diverse markets. The company is
headquartered in Boston, MA with offices in the UK and
China. More information is available at
http://www.colorkinetics.com/.
*Based on past
penetration rates of other lighting technologies:
Fluorescent lighting share of the U.S. commercial lighting
market, Electronic ballasts share of U.S. lighting
ballasts, and HID lighting share of the U.S. industrial
lighting market.
Editors Note: Digital
images of LAX Gateway, Hard Rock Hotel & Casino, British
Airways London Eye and other installations are available
upon request.
Color Kinetics is a
registered trademark and the Color Kinetics logo is a
trademark of Color Kinetics Incorporated. All other
trademarks mentioned are the property of their respective
owners.
"Safe Harbor" Statement
under the Private Securities Litigation Reform Act of
1995: Statements in this press release regarding Color
Kinetics Incorporated's business that are not historical
facts are "forward-looking statements" within the meaning
of the Private Securities Litigation Reform Act of 1995.
Readers are cautioned that these statements involve risks
and uncertainties, are only predictions and may differ
materially from actual future events and results. For a
discussion of such risks and uncertainties, see "Risk
Factors" in the Company's Annual Report on Form 10-K for
the Twelve Months Ended December 31, 2006, File Number
000-50798, and most recent 10-Q, each as filed with the
Securities and Exchange Commission.
Source: Color
Kinetics Incorporated
CONTACT: Felicia Spagnoli,
Media Relations, +1-617-701-2292,
fspagnoli@colorkinetics.com, or Justine Alonzo,
Investor Relations,
+1-617-701-2272,
jalonzo@colorkinetics.com, both of Color Kinetics
Incorporated
Web site:
http://www.colorkinetics.com/
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