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The Home Depot Introduces Eco Options
New Product Line Offers
2,500 Ways to Help the Environment
ATLANTA, April 17
/PRNewswire-FirstCall/ -- The Home Depot(R), the world's
largest home improvement retailer, today expanded its
long-term commitment to the environment and sustainability by
launching its Eco Options(SM) program in the United States.
Eco Options is a classification that allows customers to
easily identify products that have less of an impact on the
environment and empowers them to help make a difference in
their own homes.
The Home Depot has identified
more than 2,500 Eco Options products, including all-natural
insect repellents, cellulose insulation, front-load washing
machines, organic plant food and vegetables in biodegradable
pots. The wide array of Eco Options also includes compact
fluorescent light (CFL) bulbs, programmable thermostats and
certified wood.
As The Home Depot works with
vendors and independent experts, the Eco Options line will be
continuously expanded to include scores of innovative products
that reduce the impact on the environment.
As part of its Eco Options
launch, The Home Depot will give away 1 million CFL bulbs at
its stores on Earth Day, April 22, and will launch an
interactive Web site dedicated to the program. The CFL bulb
has become an icon of energy efficiency, and replacing 1
million incandescent bulbs with CFLs will result in savings of
$12 million in annual energy costs and reduce carbon dioxide
emissions by at least 147 million pounds.
As the market leader in CFL
sales, The Home Depot sold more than 50 million CFL bulbs in
2006. "For more than a decade, The Home Depot has been a
proponent of environmental sustainability. From our wood
purchasing policy to having our first store certified as green
by the U.S. Green Building Council, we are committed to
helping improve the environment and lessen our impact on it,"
said Frank Blake, chairman and CEO of The Home Depot. "Eco
Options is the next step in expanding our commitment and
making sure we help our customers who want to make a
difference themselves."
"As the world's largest home
improvement retailer, The Home Depot can provide the widest
variety of environmentally friendly products at the best value
to more people," said Ron Jarvis, vice president of
Environmental Innovation at The Home Depot.
"The Home Depot is in the
unique position to offer 1 billion customers more options to
improve their environment than perhaps any other retailer,"
Jarvis said. "The introduction of Eco Options is further
testament to The Home Depot's commitment to sustainability and
to help its customers choose ways to have less of an impact on
the environment."
Products with the Eco Options
label are either eco friendly by definition, such as solar
lights that use natural power, or have met certain
environmental performance criteria verified by Scientific
Certification Systems, an independent standards development
and certification company. Eco Options products fall into one
of five categories: clean air, water conservation, energy
efficiency, healthy home and sustainable forestry.
The first Eco Options
displays are rolling out now in The Home Depot stores across
the country. The launch will capitalize on the growing trend
of consumers embracing environmentalism and seeking ways to
protect the environment.
The Company also is working
to reduce its own impact on the environment. To save energy in
its stores, The Home Depot has begun the process of replacing
the incandescent bulbs in its Lighting department displays
with CFL bulbs. The bulb replacement is under way at 200 The
Home Depot stores and will be expanded to others throughout
the year.
Also, The Home Depot has an
agreement with The Conservation Fund to offset all carbon
emissions created by the Company's Atlanta headquarters and a
portion of emissions created by associates commuting to work
there and traveling on business. The Home Depot will fund the
planting of thousands of trees across metro Atlanta as part of
The Conservation Fund's Go Zero program.
The Home Depot's commitment
to the environment is being fortified by The Home Depot
Foundation, a leading organization dedicated to creating
healthy, livable communities by supporting the development of
affordable, healthy homes for working families and by planting
trees in parks, in schoolyards and along city streets.
The Foundation is committed
to investing $100 million during the next decade in
organizations to support the building of 100,000 affordable,
environmentally responsible homes and the planting of 3
million trees in urban areas.
During its first five years,
the Foundation has invested millions of dollars in communities
across the country. These funds have helped families of modest
means live in homes that they can afford to own and maintain
in the long term, and that provide safe, healthy environments,
conserve energy, water and other natural resources, use
durable materials and offer access to transportation and safe
recreational areas.
Additionally, grants given by
The Home Depot Foundation have helped plant and preserve trees
to help cities deal with air and water pollution, urban heat
islands, stormwater runoff and erosion. In 2006 alone, the
Foundation supported the development of 9,000 affordable homes
built responsibly, and the planting and preservation of
300,000 community trees.
The Home Depot's
environmental effort began in 1990 and has been marked by
several milestones. In 1991, The Home Depot published its
first environmental principles, which were adopted by the
National Retail Hardware Association and Home Center
Institute. That same year, the Company began using recycled
content materials for store and office supplies, advertising,
signs and shopping bags.
Another milestone occurred in
1999, when The Home Depot issued its first Wood Purchasing
Policy. The policy is centered in the Company's pledge to give
preference to wood from forests managed in a responsible way
and to eliminate wood purchases from endangered regions of the
world.
The Wood Purchasing Policy
also calls for promoting and supporting the development and
use of alternative environmental products, and encourages the
Company's vendors and its suppliers of wood and wood products
to maintain compliance with laws and regulations pertaining to
their operations and the products they manufacture.
In 1996, The Home Depot
received the President's Council for Sustainable Development
Award with Scientific Certification Systems and Collins Pine.
In March, The Home Depot was
named 2007 ENERGY STAR(R) Retail Partner of the Year for the
second consecutive year.
About The Home Depot
The Home Depot is the world's
largest home improvement specialty retailer, with 2,167 retail
stores in all 50 states, the District of Columbia, Puerto
Rico, U.S. Virgin Islands, 10 Canadian provinces, Mexico and
China. Through its HD Supply(SM) businesses, The Home Depot is
also one of the largest diversified wholesale distributors in
the United States, with nearly 1,000 locations in the United
States and Canada offering products and services for building,
improving and maintaining homes, businesses and municipal
infrastructures. In fiscal 2006, The Home Depot had sales of
$90.8 billion and earnings of $5.8 billion. The Company
employs approximately 364,000 associates. The Home Depot's
stock is traded on the New York Stock Exchange (NYSE:HD)
and is included in the Dow Jones industrial average and
Standard & Poor's 500 index. HDG
For more information, visit
www.homedepot.com/ecooptions. For more information
about The Home Depot Foundation, visit
www.homedepotfoundation.org.
Source: The Home Depot
CONTACT: Tony Wilbert, PR
Manager, +1-770-384-3791,
anthony_wilbert@homedepot.com, Jean Niemi, PR Manager,
+1-770-384-3407, or
jean_niemi@homedepot.com, both of The Home Depot
Web site:
http://www.homedepot.com/
http://www.homedepotfoundation.org/
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