Experience Design Pioneer to Enhance Rock and Roll Narrative and Visitor Flow

NEW YORK, April 19 /PRNewswire/ -- ESI Design, the world's leading experience design firm, announced today it has been commissioned to redesign the Rock and Roll Hall of Fame and Museum in Cleveland, Ohio. The interior redesign -- slated to be complete first quarter 2008 -- will fundamentally reshape the entire visitor experience, enhancing the rock and roll history narrative and visitor flow and making it more accessible and relevant to intergenerational and international audiences. The project is being funded by a $3,000,000 grant from the Rock and Roll Hall of Fame Foundation.

Terry Stewart, President and CEO, Rock and Roll Hall of Fame Museum, said, "ESI will make a good thing even better, providing a much needed overhaul to interior galleries, creating a more cohesive and flowing narrative and better differentiating and articulating the overall museum experience and the Hall of Fame film experience through innovative design."

Joel Peresman, President and CEO of the Rock and Roll Hall of Fame Foundation, added, "We feel an incredible responsibility to give music fans a truly engaging experience at the Rock and Roll Hall of Fame and Museum. For the past quarter century, ESI has been renowned for developing imaginative, innovative and technologically advanced design solutions for institutional clients and we look forward to working collaboratively with Ed Schlossberg and the team at ESI to develop a truly participatory visitor experience that will resonate long past their time in Cleveland."

Ed Schlossberg, founder and principal designer of ESI Design, said, "The Rock and Roll Hall of Fame Museum narrative has evolved organically over time, within the constraints of I.M. Pei's formidable architectural icon. As a mecca for fans across the globe to get a deeper experience with the music they love, it is imperative for the flow of that experience to capture the passion and energy of rock and roll. We eagerly anticipate working with Joel, Terry and the team at the museum to enhance each visitor's experience and provide a flexible foundation on which the museum can continue to build, expand and evolve its incredible collection over the years to come."

ESI Design (www.esidesign.com)

Founded by Ed Schlossberg 30 years ago, ESI Design is the world's leading experience design firm and a pioneer in creating multi-dimensional experiences across numerous channels that generate a quantifiable return for clients in the corporate, institutional and retailing sectors.

Rock and Roll Hall of Fame (www.rockhall.com)

The Rock and Roll Hall of Fame and Museum is the nonprofit organization that exists to educate visitors, fans and scholars from around the world about the history and continuing significance of rock and roll music. It carries out this mission both through its operation of a world-class museum that collects, preserves, exhibits and interprets this art form and through its library and archives as well as its educational programs.

Source: ESI Design

CONTACT: Laurie Dodge of MarketcomPR, +1-203-622-1353, or ldodge@marketcompr.com, for ESI; or Tristin Aaron of Ken Sunshine Consultants, +1-212-691-2800, or aaron@kensunshineconsultants.com, for Rock and Roll Hall of Fame Museum

Web site: http://www.esidesign.com/
http://www.rockhall.com/