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Improve Your
Business
San Francisco Winter Home Furnishings Show Seminars Focus on PR,
Management & Marketing to Gays
SAN FRANCISCO, California, Jan. 18 / San Francisco Mart / --
Retailers and design professionals can learn competitive business
practices at outstanding seminars during the San Francisco Mart’s
Winter Home Furnishings Show, Saturday, February 17 – Tuesday,
February 20. The show is held in cooperation with the SF
International Gift Fair at Moscone Center, enabling attendees to
find the main pieces, as well as the finishing touches, to help
their customers and build their businesses.
Saturday, February 17
10-11 a.m.
Managing the Collision of the Generations: Understanding the
Different Generations That Shop - and Work - in Your Business
Presented by Barbara Wold, Marketing Consultant
Does your staff understand the generational nuances of your
customers? Of each other? This seminar will introduce you to the
four generations that shop and work in your business. Consultant
Barbara Wold will share strategies to help you understand their
personalities, things that motivate them, how to best manage each
generation, techniques that enable the different generations to work
with and relate to each other, plus strategies that create dynamic
selling environments.
3-4 p.m.
15 Things You Can Do Now That Will Pay Off Big Later
Presented by Barbara Wold, Marketing Consultant
Don’t just show up and try to sell stuff! Instead, take time to
assess where your business is now, where you want it to be and put
into motion some ideas that will make a true difference. Learn how
to: creating a marketing plan; plan yearly promotions and in-store
events; improve service; evaluate your store policies; identify new
consumer trends; identify & understand your prospects.
February 18
3-4 p.m.
Make It Big Through the Media
Presented by Laurel Tielis, PR Consultant
If you're a small business owner who wants to make it big, join
nationally recognized speaker and author Laurel Tielis as she shares
information about the basics of the PR process. You'll find out
which stories make it into the media vs. those that wind up in the
trash, discover the secrets of getting your name in the news, and
see how a well-designed PR plan increases credibility, visibility
and profitability. You'll leave knowing how to get the word out and
bring in more clients and customers.
February 19
10-11 a.m.
Build Your Business On a Budget:
Do-It-On-A-Dime Ways to Get the Word Out Without Costly Advertising
Presented by Laurel Tielis, PR Consultant
Have you got the proverbial "Champagne tastes on a beer budget?"
Author and publicist Laurel Tielis will furnish you with
cost-effective ways to use sense inside of dollars to build a
larger, more lucrative business. You'll learn how to warm up cold
calling; enjoy networking; create direct mail that people actually
read; benefit from blogs; partner with the press; and place low-cost
ads that pay off big. You’ll come away with the ability to use your
creativity instead of your checkbook to get the word out and get
ahead in business.
February 20
1-2:30 p.m.
Reaching Gay Consumers
Moderator: James David, PlanetOut Public Relations Manager
Panel Participants:
Ken Burd, Gay.com Local Scene Director of Advertising Sales
Kevin Goebel, Gay.com Local Scene Product & Promotions Manager
John D'Alessandro, Golden Gate Business Association Executive
Director
With a U.S. population of 15 million and $610 billion in buying
power, gay customers can be your best customers, but successfully
reaching them can be complex. In this seminar, you will earn how to
effectively market your business to these educated, sophisticated,
discerning, loyal and affluent consumers. The panelists will review
GLBT demographics, and discuss ways to make your business accessible
through your sales staff, customer service and employment practices.
You’ll come away with an understanding of how the GLBT customer
shops, as well as what it means to be truly “gay-friendly”.
Admission to the SF Mart seminars is $10 for one seminar and $15 for
any two before February 9. Admission after February 9 is $15 each.
Reservations and pre-payment are required. Call 415-437-7100 or
email ridencio@sfmart.com. All SF Mart Winter Home Furnishings Show
seminars will be held in the SF Mart Seminar Room, suite 250.
Additional seminars will be held at the SF International Gift Fair
at Moscone Center*:
Color Trends: Capturing the Consumers’ Eyes by Leatrice Eiseman,
Color/Design Consultant
Do More Business: The On-Line Solution…The Five Step Formula for
Small Business Success by Rick Segel, Retail Consultant/Author
Predict Your Profitable Future: Consumer Trends and Lifestyle
Inspiration Forecasting with Marieke van der Poel, Trends Expert/Peclers
Paris
Prospering in a Big Box World: 5 Easy Ways to Improve Selling
Techniques by Roy Prevost, Entrepreneur/Business Forecaster
Websites that Win the Challenge with Philippa Gamse, Web Strategist
The Changing World of Retail - Change Your Ways Now! by Lynn
Switanowski, Small Business Strategist/Creative Business Consulting
Group
A Shopkeepers’ Guide to Selling on eBay with Mary Liz Curtin,
Business Consultant
Selling at Full Retail on eBay with Mary Liz Curtin, Business
Consultant
*For information on location and admission or to register for a
seminar at the SFIGF, visit www.sfigf.com or call 800-346-1212.
With a history spanning four generations, the San Francisco Mart has
a long legacy of providing retail buyers and design professionals
with stylish furnishings, great values and meaningful educational
opportunities.
The San Francisco Mart, located at 1355 Market Street between Ninth
and Tenth Streets, is open to retail buyers and design professionals
throughout the year. Parking is available in the Mart’s underground
garage and surrounding lots. For more information, visit
www.sfmart.com or call 415-552-2311.
Media Contact: Ellen Hall, 513-932-7304
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