*Meet Grand Rapids Chair Executives
*Meet Allison Miller, Designer of the Original Amanda Chair
*Introducing 3 new design-it-yourself chair lines

GRAND RAPIDS, Michigan, June 5, 2007 /Grand Rapids Chair Company

WHEN: Tuesday, June 12
3:30 - 6:00 pm
SHOWROOM: Showroom 8-1014


"Express Yourself"
Hands-On Design Experience in NeoCon Showroom Encourages Creativity —
As Do New Shell Chair, Expanded Wood Lines

Interactivity is the theme at Grand Rapids Chair Company’s NeoCon showroom in Chicago, June 11-13. Visitors will enjoy a glimpse of four design-it-yourself chair lines and get the opportunity to stretch their creative muscles on site.

Three new product lines: Allison™, a "spyder-leg" stack chair; Leigh™, a sled-base stack chair; and Mojo™, a "Euro-base" stack chair; are featured in the showroom alongside the Amanda™ chair, which debuted to overwhelming acclaim at NeoCon 2006. The showroom design emphasizes Grand Rapids Chair Company’s focus on collaborative product design. Giant sketch pads, oversized geometric tools, and chalk walls will welcome visitors interested in exploring their creativity and entering the Put Your Back Into It design contest for a chance to win a trip to Miami Beach.

"At Grand Rapids Chair Company, you don’t have to limit yourself to our standard offerings. We welcome the opportunity to create something unique, without the long lead times or price tags typically associated with custom furnishings. It’s a philosophy that resonates with customers in the restaurant, hospitality, school, library, and healthcare industries.

"Customization can be the edge a designer, architect or facilities manager needs to take home the contract at day’s end," says Tom Southwell, vice president of sales and marketing at the Grand Rapids, Mich.-based manufacturer.

What can you do to distinguish these chairs? Incorporate a logo. Engrave a signature. Repeat a motif. Use multiple fabrics. Even add arms (Amanda) or casters (Mojo). Exclusive Grand Rapids Chair Company technologies let specifiers personalize the shape, inlay, cutout, upholstery treatment and graphic design of the chair back. It’s an easy, affordable way to distinguish a project or company from all others.

"Our employees are encouraged to think outside the box and contribute ideas that lend themselves to adding that wow factor to our products. We have a lot of fun and success with the process. So why not offer our customers that same opportunity?" asks Amanda Harnish, Grand Rapids Chair Marketing Director.

She should know. Amanda Harnish’s energy and get-it-done work style made her the inspiration for the Amanda Chair. Introduced at NeoCon a year ago as "the chair you design", this product hinted at a much broader product offering and business vision than manufacturing quality seating and table products.

This NeoCon, Grand Rapids Chair Company is emphasizing its broader business vision with "Amanda: Put Your Back Into It," a juried contest soliciting unique chair designs. The winning designer will receive a trip to Miami Beach including airfare and lodging. Two runners-up will each receive a chair incorporating their design. Entries must be received no later than June 30, 2007. Entry application and a complete list of rules can be downloaded at www.grandrapidschair.com.

About Grand Rapids Chair Company

About Grand Rapids Chair Company - Grand Rapids Chair Company is one of the nation’s largest suppliers of chairs and tables for commercial establishments. It engineers, assembles and customizes all the products in Grand Rapids, Michigan. The company was started in 1997 in the garage of Dave Miller, president and founder. Less than a decade later, it has grown to encompass nearly 70 employees and 125,000 square feet of manufacturing space. Grand Rapids Chair Company attributes its growth to building quality commercial furniture with quick lead times and tremendous custom flexibility. For more information about Grand Rapids Chair Company, call 616.774.0561 or visit www.grandrapidschair.com.

Source: Grand Rapids Chair Company

CONTACT: Stacy Spitler, Spitler Communications
Tel: 616-245-3969
Cell: 616-540-9933
E-mail: ss2@iserv.net 

Website: www.grandrapidschair.com