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OMNOVA Solutions Launches ECORE(TM)
Advanced Wall Technology
A Revolutionary
Eco-Friendly Wallcovering Platform
FAIRLAWN, Ohio, June 8
/PRNewswire-FirstCall/ -- Hailed as the industry's first and
only "no-compromise," eco-friendly wallcovering platform,
ECORE(TM) Advanced Wall Technology by OMNOVA Solutions (NYSE:OMN)
is being unveiled into the world of architecture and design at
the 2007 NeoCon World's Trade Fair at the Merchandise Mart in
Chicago, June 11-13. A revolutionary wallcovering platform
based on nanotechnology, ECORE delivers all the performance
characteristics of Type II wallcoverings in a non-PVC
platform, while also boasting great design and color at a
competitive price. It is The Alternative to Compromise(TM) for
designers looking for a wall surfacing product with great
design and color, solid performance, a competitive price and a
strong environmental profile.
"The ECORE solution gives our
customers an unprecedented opportunity to utilize the dramatic
wallcovering designs they love with strong performance
features in an eco-friendly platform," explains Roger Oates,
General Manager, OMNOVA Wallcovering North America. "It is a
breakthrough technology that provides the benefits of
commercial wallcoverings without the compromises often
associated with alternative materials."
ECORE is a worry-free,
low-maintenance solution for interior environments. ECORE
Advanced Wall Technology is based on EVOLON(R) Technology from
Freudenberg, which has won awards for its low-energy
manufacturing process. Large and small scale designs can be
printed and embossed with the same clarity and precision as
conventional wallcoverings. Wallcoverings featuring ECORE
technology are environmentally friendly. They have low VOC
emissions, are made from a 100% non-PVC formulation and are
100% recyclable. Also included will be a post-use reclamation
program.
Exquisite designs, colors and
textures, along with a strong environmental profile, are the
hallmarks of ECORE wallcoverings. Concurrently, with this
introduction, two new wallcovering brands that feature this
new technology are being launched: Scion(TM) and avant(TM).
Scion wallcoverings offer classic prints and textures with
lasting appeal, while avant wallcoverings feature both
contemporary and traditional patterns with an organic,
Asian-inspired twist. The family of ECORE wallcoverings is
engineered for Type II performance, and is exceptionally
resistant to stains and tears, while boasting a Class A fire
rating. Scion and avant wallcoverings each include initial
offerings of 5 distinct patterns in 12 to 18 fashion-forward
colors, with additional design introductions planned for each
quarter. avant wallcoverings are distributed in the United
States exclusively through MDC Wallcoverings, which is
displaying at NeoCon in space #10-155. Scion wallcoverings are
distributed through Wallcovering Source (Wallsource LLC),
which is displaying at NeoCon in space #8-7038.
ECORE wallcoverings are
priced competitively relative to other Type II wallcoverings.
They can be installed by following standard installation
procedures; no special tooling or training is required.
Additionally, their low-maintenance properties contribute to
an even higher value over the life of the products. OMNOVA is
proud to introduce ECORE Advanced Wall Technology as another
breakthrough offering in its world-leading line up of superior
wallcovering brands. For more information, please visit
www.omnova.com/ecore.
In addition to the Scion and
avant wallcovering brands, OMNOVA provides design leadership
to the architectural and design communities with its Bolta(R),
Genon(R), Tower(R) and Essex(TM) wallcovering brands.
OMNOVA Solutions Inc. is a
technology-based company with 2006 sales of approximately $700
million and a current workforce of 1,700 employees worldwide.
OMNOVA is an innovator of emulsion polymers, specialty
chemicals, and decorative and functional surfaces for a
variety of commercial, industrial and residential end uses.
Visit OMNOVA Solutions on the internet at www.omnova.com.
BOLTA and GENON are
registered trademarks of OMNOVA Solutions Inc.
TOWER is a registered
trademark used under license by OMNOVA Solutions Inc.
ESSEX, ECORE, AVANT, SCION
and THE ALTERNATIVE TO COMPROMISE are trademarks of OMNOVA
Solutions Inc.
EVOLON is a registered
trademark of Carl Freudenberg KG, Germany.
High resolution photography
of Scion and avant wallcoverings with ECORE Advanced Wall
Technology is available at:
http://www.omnova.com/about/news/photos.aspx
Source: OMNOVA Solutions
CONTACT: Roger Oates,
Decorative Products Division, +1-330-869-4460,
Mobile, +1-717-413-7055, or Michael Hicks, Investor Relations,
+1-330-869-4411, both of OMNOVA Solutions
Web site:
http://www.omnova.com/
http://www.omnova.com/ecore
http://www.omnova.com/about/news/photos.aspx
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