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 HOME    RESOURCES    EDUCATION    MARKETPLACE    NEWS    CORPORATE

PRESS RELEASE 03-01-07

Bang & Olufsen Opens New Showroom Location in New York

MANHASSET, N.Y., March 1 /PRNewswire/ -- Bang & Olufsen, the worldwide manufacturer of exclusive, high quality audio and video products, will open another new Bang & Olufsen showroom in Manhasset on Northern Boulevard. The new showroom will be a relocation of the existing Bang & Olufsen Roosevelt Field showroom. The move is significant as it provides a bigger, more modern space for Bang & Olufsen product displays and demonstrations, and will be the sixth store to open in the greater New York region. A grand opening event to celebrate the new store will be held on Thursday, March 1, starting at 6:00 PM.

The 1900 square foot Northern Boulevard showroom is revolutionary as it features the world renowned BeoLiving concept -- Bang & Olufsen's solution to providing customized audio and video products that can connect lighting, draperies, and various atmosphere control modules to suit each and every customer's lifestyle all with the touch of one remote control. In addition to customer demonstrations, the BeoLiving room also provides an ideal B-to-B meeting area for collaborations with architects, designers, and other business ventures.

"We're very excited about our relocation to the Northern Boulevard showroom," says Marc Chelnik, Managing Director of Bang & Olufsen Retail East, LLC. "With more than 30 years of experience with Bang & Olufsen, I'm confident that the new store will strengthen our existing customer relationships, as well as develop new ones."

"Since 1925, Bang & Olufsen has pioneered the consumer electronics industry with unparalleled, high quality, audio and video systems," said Kim Gravesen, President of Bang & Olufsen America, Inc., "We are happy to further expand the company's tradition of excellence in design and technology to the greater New York market with a state-of-the-art new showroom."

The store presents a dedicated section behind a glass wall displaying the all new BeoVision 9 in a home theater setup. BeoVision 9, Bang & Olufsen's new flagship home entertainment system which earned an Innovations Honoree Award at the 2007 International Consumer Electronics Show in Las Vegas, raises the bar in home theater displays with its integrated center channel speaker utilizing the patented Acoustic Lens Technology which disperses sound at an even 180 degree angle throughout the room. BeoVision 9 can support a 7.1 surround sound setup with unprecedented sound and picture technologies. It also comes with an optional BeoMedia 1, a digital storage device that can transfer one's photos, digital music files, and Internet radio onto the television screen directly from the PC with the one-touch operation of the Beo4 remote control.

A VIP Grand Opening event will celebrate the new store, as well as feature Carlsberg Beer's Jacobsen -- a new, gourmet beer line recently introduced by the renowned Danish brewery. Complimentary samples of the new beer and hor d'ouvres will be served throughout the evening.

To attend the grand opening event, or to schedule an interview or personal demonstration at the new showroom, please refer to the contact details below.

About Bang & Olufsen a/s

Founded in 1925 in Struer, Denmark, Bang & Olufsen a/s is world renowned for its distinctive range of quality consumer electronic products that represent our vision: Courage to constantly question the ordinary in search of surprising, long-lasting experiences. The Bang & Olufsen Group manufactures a unique range of televisions, music systems, loudspeakers, telephones, medical, and multimedia products. With more than 2,400 employees and products sold in more than 60 countries worldwide, Bang & Olufsen turnover for the 2005/2006 financial year was DKK 4,225 million (USD 745.4 million). Further information about Bang & Olufsen a/s is available from http://www.bang-olufsen.com/

Source: Bang & Olufsen

CONTACT: Monica Gartner, , , or Leena
Hamdi, , , both of Bang & Olufsen America

Web site: http://www.bang-olufsen.com/
 

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