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From the Set of Will and Grace to Wolfgang
Puck's CUT and Sidebar at the Beverly Wilshire, Wire Mesh by
Cascade Coil Adds Innovation and Allure
- Cascade Coil Drapery
Celebrates 20 Years as Designer of Wire Mesh Fabric -
NEW YORK, March 8
/PRNewswire/ -- For Cascade Coil, the years of manufacturing
and selling wire fencing to Oregon ranchers and farmers is
long gone. Since 1986, Portland-based Cascade Coil (www.cascadecoil.com)
has a new role in the world, one that took off, oddly enough,
on tour with the Rolling Stones when the company's wire mesh
was used as part of an elaborate set design for the band's
Steel Wheels Tour in 1989. Seen as edgy, sophisticated and
ultra chic ever since, this intriguing and versatile wire mesh
fabric has been tapped by many of the world's leading
architects and interior designers to be featured in a variety
of A-list venues including Wolfgang Puck's CUT and sidebar at
the Beverly Wilshire, Crobar in Manhattan and the Hilton Tokyo
Bay.
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Innovative Cascade Coil wire-mesh curtain
hangs at Circolo Restaurant and Lounge, San Francisco. (PRNewsFoto/Cascade
Coil) NEW YORK, NY UNITED
STATES 03/07/2007 |
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"The details and material
express the modern aspects of design while creating an
environment of harmony, tranquility and intimacy," says Nicole
Dalton, of the Paul Steelman Design Group, who used the wire
mesh in the Shanghai Lilly Restaurant at Mandalay Bay, Las
Vegas.
Bold and modern in texture
and feel, the wire mesh fabric exudes an airiness, allowing
light to enter a space without blocking views or ventilation.
The U.S.-made curtains are manufactured of steel, aluminum,
copper or stainless steel and come in colors and finishes
ranging from natural tin or nickel-plated to bright paints in
any color imaginable.
In the 20 years since the
company was founded by Ron Schoenheit as a spin-off from his
family's original fencing and fireplace screen business,
Cascade Coil's wire mesh has been featured on HGTV and in the
Sunset Magazine Idea House and incorporated in a wide variety
of settings, including the Museum of Modern Art bookstore in
New York, the set of CSI Miami, the Penthouse Executive Club
lounge in New York City, an aviary at the Dallas Zoo and the
Doc Martens flagship store in Portland.
Restaurants and hotels were
the first commercial enterprises to catch on to the
flexibility of the wire mesh curtains. Destination spots using
Cascade Coil in their interiors include Bobby Flay Steak at
the Borgata Hotel Casino and Spa in Atlantic City, Spago in
Las Vegas, the Drake Hotel in New York, Club Meow in Windsor,
the Hyatt Center Chicago and Circolo Restaurant and Lounge in
San Francisco.
Dava Guthmiller of Noise 13
Design, who created Circolo, says "Light can dramatically
change a room's mood-the wire mesh extends that mood into
motion."
Landscape architects have
discovered the resilience of the mesh fabric too. A September
2006 cover story in Garden Design magazine demonstrated the
aesthetic use in outdoor spaces. The Dallas Zoo uses the wire
mesh as an alterative to other aviary barriers, giving the
illusion of space, access to fresh air and easy viewing for
both the zoo's visitors and its feathered residents.
Currently, thousands of square feet of wire mesh cladding are
being installed to enhance the exterior of the Amgen Parking
Structure, Helix Campus, in Seattle.
And modernist home decorators
are discovering the vast array of aesthetic effects that wire
mesh fabric offers. Architectural Digest's May 2001 cover
story featured Cascade Coil's wire mesh as inventive drapery
to protect privacy and also allow the stunning New York City
view inside a city pied-a- terre.
Cascade Coil is poised to
break into the international market, particularly Europe,
where they have launched an extensive outreach campaign to
design trendsetters. A new line of standardized curtain sizes
is being considered, extending Cascade's reach to home
decorators.
"From my great-grandfather's
original fencing business to fireplace screens to cutting-edge
interior design, Cascade Coil's rich history is a testament to
creativity in motion," says Schoenheit, reflecting on the
business, which is still family-owned and operated. "Cascade
Coil's wire mesh fabric pushes design outward into a new realm
of potential and sophistication."
For more information, contact
Mantra Public Relations, +1-212-645-1600
Source: Cascade Coil
CONTACT: Gaye Carleton,
+1-212-645-1600, of Mantra Public Relations, for Cascade Coil
Web site:
http://www.cascadecoil.com/
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