Home Improvement Magazine and
The National Association of the Remodeling Industry (NARI)
Develop Consumer Marketing Alliance
Des Plaines, Illinois, March 15, 2007 - Home Improvement
Magazine has joined the National Association of the Remodeling
Industry (NARI) as a national member. This increased level of
commitment to the NARI organization is a direct result of the
expansion of the Home Improvement Magazine brand. In addition
to national membership, the two parties have formed an
alliance to spread the word to consumers about the NARI brand.
In October of 2006, Network Communications Incorporated (NCI)
acquired Atlanta Home Improvement Magazine. Since then, NCI
has expanded Home Improvement Magazine to other markets
throughout the U.S including, Long Beach/South Bay, Dallas,
Washington D.C, North Kentucky/Cincinnati, Clearwater/St.
Petersburg, and Raleigh/Durham. “Our increasing footprint and
presence in more and more local markets with highly credible
and resource rich editorial products leaves us uniquely
capable to contribute to NARI’s mission of making “NARI”
affiliation a household word for quality remodeling
contractors and suppliers with consumers across the country,”
said Adam Japko, President of NCI’s Home Design Division.
Home Improvement Magazine’s mission is to provide consumers
with ideas, inspiration, education, and local resources to get
their home improvement projects done. Additionally, Home
Improvement Magazine, recognizes NARI as a leader in
contractor and homeowner education, and plans to support the
organization in its efforts to provide insight, education, and
support to consumers who are interested in home improvement.
“The goal is to leverage the two organizations' strengths to
develop services that better serve NARI members, and their
customers, the homeowner,” said Mary Busey Harris, CAE, NARI’s
Executive Director.
This higher level of membership and involvement with NARI will
be valuable as Home Improvement Magazine continues to grow
across the country and has the ability to work more closely
with various NARI chapters in helping them achieve their goals
in positioning the organization with consumers and in driving
the value and increasing the scope of membership. In 2007,
Home Improvement Magazine plans to expand into 15-20 new
markets.
About Network Communications, Inc.
Network Communications, Inc. is
the leading publisher of printed and online real estate
information in North America. The company was acquired by
Citigroup Venture Capital Equity Partners in January of 2005.
Its magazines are read by over 12 million readers in over 500
markets and deliver more than one million leads to advertisers
each month. Network Communications’ assets, The Real Estate
BookÒ, Apartment Finder / Blue BookÔ, Mature Living ChoicesÒ,
Black’s GuideÒ, New Home FinderÒ, EnclaveÔ, Unique HomesÔ,
Kansas City Homes & GardensÔ, Atlanta Homes & Lifestyles,
Atlanta Home Improvement, At Home In Arkansas, Relocating in
Las Vegas, Colorado Homes & Lifestyles, St. Louis Homes &
Lifestyles, Seattle Homes & Lifestyles, and Mountain Living,
include publications that millions of readers around the
country turn to when looking for the latest information about
the real estate and home design markets. Online magazine
content can be accessed at
www.livingchoices.com.
More information about NCI can be found at
www.nci.com.
NARI is committed to being Progressive: Informed and
knowledgeable; resourceful and flexible.
Did you know...? Homeowners can call NARI Headquarters'
hotline toll-free at 800-611-NARI and request a copy of NARI's
informative brochure, "How to Select a Remodeling
Professional," or visit
www.RemodelToday.com and click on the homeowners guide for
more information.
Source: Nathional Association
of the Remodeling Industry
Contacts: Gwen Biasi, National Association of the Remodeling
Industry
Tel: 800-611-6274
E-mail: gbiasi@nari.org
Tara Duttenhaver, Home Improvement Magazine
Tel: 404-303-9333 x.26
E-mail:
tduttenhaver@homeimprovementmag.com
Website:
www.nari.org
|
