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 HOME    RESOURCES    EDUCATION    MARKETPLACE    NEWS    CORPORATE

PRESS RELEASE 05-09-07

Wolf Appliance Company Introduces New E Series Oven

LAS VEGAS and MADISON, Wis., May 9 /PRNewswire/ -- Wolf Appliance Co., a leading manufacturer of premium cooking appliances, today introduced its new E Series oven line. The E Series, which will be available September 2007, is designed to offer consumers greater design flexibility and cooking confidence while still incorporating the impressive technologies consumers have grown accustomed to with Wolf.

"Consumers love our existing single and double wall ovens, but with ever-changing ideas about kitchen design in North America and overseas, coupled with evolving cooking needs, there was a demand for more versatility in our oven line," said Jim Bakke, president and CEO of Wolf Appliance Co. "The new E Series provides a more contemporary look and feel from our original L Series of built in ovens without sacrificing any performance."

In terms of design, the E Series can either sit "proud" so that the oven door stands out a bit from the surrounding walls, or the unit may be installed to sit flush with adjacent cabinets offering a sleek, European feel. While some signature design features haven't changed -- such as the unique Wolf cobalt blue oven interior -- other improvements have been made. For example, a new contemporary oven door handle is making its premiere with the E Series. This handle will also be available as a sales accessory from sister company, Sub-Zero Freezer Co., offering consistently designed aesthetics across appliances.

Consumers may select E Series ovens in single and double 30-inch models in Wolf's classic stainless steel finish and in the framed and unframed door styles. Dual convection comes standard with the single oven and in the upper unit of a double oven. The new line's LCD control panel has an easy-touch pad for temperature control and a sleek appeal. The E Series control panel also comes with three levels of light intensity, three oven timer chime tones, a 12-or 24-hour clock option and five language choices -- English, French, Spanish, German and Italian -- to accommodate Wolf's increasing international growth.

This new line builds upon the Wolf standard of professional-style cooking control and easy-to-use technology by offering 10 different cooking modes, ensuring that dishes are prepared masterfully every time. The cooking modes include bake, bake stone, broil, convection bake, convection broil, convection roast, dehydration, roast, proof and convection.

While Wolf's traditional full extension bottom shelf that can rest on the oven door has been extended to the E Series, a new balanced door hinge system allows the oven door to stay put in the exact position it's opened to. This makes it easier for cooks to gauge the preparedness of their meals with minimal heat loss, assuring great results.

For more information regarding Wolf Appliance, visit http://wolfappliance.com/ or call

About Sub-Zero and Wolf

Sub-Zero Freezer Company is the leading manufacturer of luxury refrigeration and freezer, wine storage and undercounter units for residential use. Founded in 1945, Sub-Zero is a privately held, family-owned company in its third generation of ownership. Headquartered in Madison, Wis., Sub-Zero also operates a manufacturing facility in Phoenix, Ariz., and employs more than 1,300 employees. Wolf Appliance Company is the premier maker of ranges, ovens, cooktops and grills in the U.S. It offers ventilation products, warming drawers and microwaves to complement its line. Since its inception more than 70 years ago, the company was the first to introduce the snap-action griddle and the Therm-O-Ray infrared griddle. Wolf was also among the first to introduce the convection oven into the market, and its red knobs are now famous. Since March 2000, the company has been an affiliate of Sub-Zero Freezer Company and employs more than 450 people. It is based in a state-of- the-art production facility in Fitchburg, Wis.

  Contacts: Allison Allison
  Richards Partners
  
  

  Paul Leuthe
  Sub-Zero Freezer Company/
  Wolf Appliance Company
  
  

Source: Wolf Appliance Company

CONTACT: Allison Allison of Richards Partners, ,
, for Wolf Appliance Company; or Paul Leuthe of
Sub-Zero Freezer Company\Wolf Appliance Company, ,

Website: http://wolfappliance.com/

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