New GE Advantium® Community
Brings Consumers Together To Share Recipes, Tips Online
LOUISVILLE, Kentucky, August 1, 2007 -- Consumer excitement
about the GE Advantium Speedcook technology has led to the
creation of a new online community. Scheduled to go live
mid–summer, the Advantium Recipe Community will unite
consumers who have purchased an Advantium speedcook oven and
are interested in sharing recipes, tips, comments and ideas.
It also provides a new, easier way to search or browse for
recipes, including by course, category, main ingredient,
season or occasion, and cuisine
GE, the company that created speedcooking in 1999, is
launching this Advantium recipe site so consumers can share
recipes and chat about cooking and cooking products with each
other.
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GE Advantium ovens use
breakthrough speedcook technology to cook food with
light. Foods cook in a fraction of the time needed in
conventional ovens. The Advantium oven comes in two
versions – one oven cooks foods up to four times faster,
the other up to eight times faster than a conventional
oven. No preheating is required. |
Advantium ovens come with as
many as 175 pre–programmed recipes and quick and easy pre-set
food selections. In addition, consumers can create their own
Speedcook recipes or customize family favorites – like their
mom's meatloaf or grandmother's chocolate swirl bundt cake
with new cooking times and settings.
Consumers can now share these personal favorites with a wider
audience than friends and family. Users who choose to join the
community will have access to their own "recipe box" where
they can store and organize their favorites from the site.
Registered users will also be able to submit, rate and review
recipes. Registration is easy and free. Community members can
see other chefs' profiles, if submitted, to find like users.
Just like in the 1970s when cooks across the country shared
ideas, recipes and tips for microwave cooking, consumers are
using the latest technologies to interface with others of
similar interests.
To join the Advantium Recipe Community or to learn more about
the revolutionary GE Advantium oven, visit
www.advantiumrecipes.com.
GE Consumer & Industrial spans the globe as an industry leader
in major appliance, lighting and integrated industrial
equipment, systems and services. Providing solutions for
commercial, industrial and residential use in more than 100
countries, GE Consumer & Industrial uses innovative
technologies and "ecomagination," a GE initiative to
aggressively bring to market new technologies that help
customers and consumers meet pressing environmental
challenges, to deliver comfort, convenience and electrical
protection and control. General Electric (NYSE: GE) brings
imagination to work, selling products under the Monogram®,
Profile™ GE®, Hotpoint®, SmartWater™ Reveal®, Edison™ and
Energy Smart™ consumer brands, and Entellisys™ industrial
brand. For more information, consumers may visit
www.ge.com.
Source: GE Media Relations
CONTACT:
GE Consumer &
Industrial, Kim Freeman, Director
Public Relations
Louisville, Kentucky 40225
Tel: 502-452-7819
E-mail: kim_freeman@ge.com
Website:
www.ge.com
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