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Buyer Beware - Staging on the Rise - Industry Report on
Buyer's View of Home Staging Released
ARLINGTON, Va., Aug. 16
/PRNewswire-USNewswire/ -- Staging is a hot topic for home
sellers, as evidenced by the popularity of TV shows like
"Designed to Sell," "Buy Me" and "Flip This House." But a
recent report from an industry leader reveals that buyers are
routinely misled by staged homes. The National Association of
Exclusive Buyer Agents (http://www.naeba.org/)
has just released the report "How to not get tricked by
staging -- and potentially save $5,645 when you buy your
home." The report outlines some of the common staging
practices and how they might influence a buyer to purchase the
wrong home, or a home that might be hiding serious defects.
The report includes examples of staging and cautionary tales
from real estate agents working directly with buyers. The
report is available as a free download at the association web
site:
http://www.naeba.org/staging
"The whole intent of staging
is to get the buyer emotionally involved with the home. Our
member agents want home buyers to see things logically, to
'see past' the staging," said Jon Boyd President of the
National Association of Exclusive Buyer Agents (http://www.naeba.org/).
"When we surveyed our brokers
and agents, 82% of the respondents stated that buyers were
likely to get distracted from important issues when viewing a
staged home. The most prevalent staging trick reported in the
survey was sellers using small furniture to make a room look
bigger than it actually is. In addition, a majority of our
members have seen staging cover up real problems, such as rugs
hiding damaged floors and designer curtains covering rotted
window sills. Since staging doesn't increase the intrinsic
value of a home, buyers need to be very careful. Remember, you
are not buying the pretty furnishings, you are buying the
house," he continued.
The National Association of
Exclusive Buyer Agents was founded in 1995 to help consumers
become educated home buyers. NAEBA is a nonprofit organization
whose purpose is to be the "champions of real estate buyers'
rights and representation." NAEBA offers industry standard
certifications, ongoing education, client referral services,
technology and information sharing. The NAEBA Code of Ethics
pledges undivided loyalty to real estate buyers only. More
information about NAEBA can be found at
http://www.naeba.org/.
Source: National Association of
Exclusive Buyer Agents
CONTACT: Jon Boyd, President
of National Association of Exclusive Buyer
Agents, +1-800-786-1570 (direct to cell phone),
jon@buyersagentannarbor.com
Web site:
http://www.naeba.org/
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