Daniele Perna on Interior Design: Beneath the Surface
Manhattan-based Interior Designer Danielé Perna Discusses the Business of Creativity
NEW YORK, New York, August 21, 2007 /Danielé Perna Designs / -- Wampeter TV produced an in-depth interview with Danielé Perna, providing insight into the designer’s mind and aesthetic passion. A brief segment of the interview has been released on YouTube
Below is an excerpt from the full interview:
Q: You used the term ‘interior intellect.’ Can you expand on that?
A: Actually, it's concept that I've been contemplating for sometime. There is an intellect that I consider to be outside of our core – it is the collective consciousness that we have learned through our families, schools and society. This ‘exterior’ intellect is based on a set of values that are learned over the course of our childhood, and may or may not be true to who we are as individuals. The ‘interior intellect’ is everything that comes from inside us. It is the place inside us where most creatives derive their voice. It has the power to exceed our exterior intellects' restrictions and fuel passion. The exterior and interior intellects guide us to make decisions every day. It is my interior intellect that guides me to make unique aesthetic decisions in the design process.
Transcript of YouTube excerpt:
“What we sell…what we sell is creativity, and that is where the gray area starts to happen. How can we deny [it] – we are all in business. Every designer I know wants to make money – to make money means that you get to propagate your idealism, your ideology, and you get to move forward. The fact is that it comes from pure creativity. You cannot design something unless it’s coming deep from within your unconscious, and deep within your intuition. Deep within your emotional context…your interior intellect…”
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Photo: Wampeter TV Digital video stills
from the interview with Danielé Perna
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Danielé Perna Designs, based in Manhattan, New York, is a contemporary full service interior design firm that creates custom distinctive interiors for residential and commercial clients. Principal Designer, Daniele Perna’s work balances function, inspiration and style, while organically infusing the goals and visions of his clients.
Wampeter TV, a web based micro-station dedicated to the broadcasting of thought-provoking video and animation, is founded and developed by Doon Rothmani, and powered by Scopster” technology.
design is a dream
Source: Danielé Perna Designs
CONTACT: Lynn Zilka
Danielé Perna Designs, 2 Horatio Street, 4LUNA, New York, NY 10014
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E-mail:
Website: www.danielepernadesigns.com
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