Daniele Perna on Interior
Design: Beneath the Surface
Manhattan-based Interior Designer Danielé Perna Discusses the
Business of Creativity
NEW YORK, New York, August
21, 2007 /Danielé Perna Designs / -- Wampeter TV produced an
in-depth interview with Danielé Perna, providing insight into
the designer’s mind and aesthetic passion. A brief segment of
the interview has been released on YouTube
http://www.youtube.com/watch?v=gKJjyTiRc50
Below is an excerpt from the full interview:
Q: You used the term ‘interior intellect.’ Can you expand on
that?
A: Actually, it's concept that I've been contemplating for
sometime. There is an intellect that I consider to be outside
of our core – it is the collective consciousness that we have
learned through our families, schools and society. This
‘exterior’ intellect is based on a set of values that are
learned over the course of our childhood, and may or may not
be true to who we are as individuals. The ‘interior intellect’
is everything that comes from inside us. It is the place
inside us where most creatives derive their voice. It has the
power to exceed our exterior intellects' restrictions and fuel
passion. The exterior and interior intellects guide us to make
decisions every day. It is my interior intellect that guides
me to make unique aesthetic decisions in the design process.
Transcript of YouTube excerpt:
“What we sell…what we sell is creativity, and that is where
the gray area starts to happen. How can we deny [it] – we are
all in business. Every designer I know wants to make money –
to make money means that you get to propagate your idealism,
your ideology, and you get to move forward. The fact is that
it comes from pure creativity. You cannot design something
unless it’s coming deep from within your unconscious, and deep
within your intuition. Deep within your emotional context…your
interior intellect…”
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Photo:
Wampeter TV Digital video stills
from the interview with Danielé Perna |
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Danielé Perna Designs, based
in Manhattan, New York, is a contemporary full service
interior design firm that creates custom distinctive interiors
for residential and commercial clients. Principal Designer,
Daniele Perna’s work balances function, inspiration and style,
while organically infusing the goals and visions of his
clients.
Wampeter TV, a web based micro-station dedicated to the
broadcasting of thought-provoking video and animation, is
founded and developed by Doon Rothmani, and powered by
Scopster” technology.
design is a dream
Source: Danielé Perna Designs
CONTACT: Lynn Zilka
Danielé Perna Designs, 2 Horatio Street, 4LUNA, New York, NY
10014
Tel 212-414-8830
E-mail:
lynn@danielepernadesigns.com
Website:
www.danielepernadesigns.com
http://www.youtube.com/watch?v=gKJjyTiRc50 |
