California Sustainability
Experts Highlight Live Green, Live Well
12 Experts to Share
Passion & Knowledge at SF Mart Green Conference & Expo
SAN FRANCISCO, California, August 30, 2007 /San Francisco
Mart/ -- When it comes to environmental consciousness, the San
Francisco Bay Area is one of the greenest areas of the
country, geographically and demographically, and California is
one of the greenest states. As a result, the many
sustainability experts, particularly in the field of interior
design & architecture, call the Bay Area or California home.
The San Francisco Mart is availing itself of the wealth of
local expertise during Live Green, Live Well, a sustainable
home furnishings + design trade show that will be held at the
SF Mart September 19 & 20. In keeping with the eco-conscious
nature of the show, seven presenters are from California, and
of those, five reside in the Bay Area.
“In planning the show, our intention was to draw upon as much
local talent and expertise as possible,” says Roseann Carini,
the SF Mart’s general manager. “Each speaker is an innovator
in the field, and together this cadre demonstrates a long-term
commitment to environmental issues.”
These California champions of sustainable design include:
Gerry Cooklin
CEO & Chairman, South Cone, Gardena, CA;
Founder & Chairman, Sustainable Furniture Council
Lydia Corser
USGBC, ADPSR, NKBA, CKD
Principal, Eco Interiors, Santa Cruz, CA
Rowena Finnegan
Certified Bau Biologist
Building Biology Environmental Consultant (BBEC)
Owner, Healthy Home Design/Finn Design/Eco-terric, San
Francisco
Eric Corey Freed
LEED AP, USGBC, ADPSR
Principal, organicARCHITECT, San Francisco
Nicholas Greene
Building Biology Practitioner (BBP), LEED AP, and a Certified
Green Building Practitioner (CGBP)
Design Consultant, Eco-terric, San Francisco
Francisco Pinedo
CEO and Founder, Cisco Brothers, Los Angeles
Jennifer Roberts
LEED AP
Author of Good Green Kitchens
Live Green, Live Well will also feature some
nationally-recognized experts who reside in other parts of the
United States. These outstanding presenters include:
Ray Anderson – chairman & founder of Interface, Inc.
David Bergman – architect & educator
Deborah Dunning – founder & CEO, The Green Standard.org
Victoria Schomer* – interior designer (former long-time
resident of San Francisco)
Annette Stelmack – interior designer
Live Green, Live Well will be open from 10 a.m.-5 p.m. on
Wednesday, September 19, earmarked as the education day
co-sponsored by the American Society of Interior Designers
(ASID), and from 10 a.m.-7 p.m. on Thursday, September 20.
Entrance to the expo is complimentary to all trade
professionals. Fees will be charged for all seminars. Advance
reservations and prepayment are required. Visit
www.sfmart.com/livegreen for seminar pricing. To
RSVP, e-mail
seminars@sfmart.com or call 415-437-7100.
The San Francisco Mart is one of Northern California's premier
wholesale design centers. Built in 1937 as the home of the
Western Merchandise Exchange, the historic art-deco building
continues to serve as a home furnishings and home accents
center open to the trade only. Conveniently located in San
Francisco’s Civic Center area, the SF Mart is situated close
to freeways, public transit, major hotels, restaurants and
other attractions.
To become an exhibitor, contact Dawn McCann at
dmccann@sfmart.com or
415-437-7131. For registration information, contact Guest
Services at
buyerservices@sfmart.com or 415-552-2311.
Local Speaker Biographies:
Presented by Gerry Cooklin
· CEO & Chairman, South Cone, Gardena, CA
· Founder & Chairman, Sustainable Furniture Council
Gerry Cooklin is founder and CEO of South Cone, and founder of
the Sustainable Furniture Council. After earning an MBA from
UCLA, Cooklin launched South Cone in 1987. By 1997, South Cone
was Peru’s largest furniture manufacturer, responsible for 75%
of the country’s total production. With the rising success of
South Cone, the Lima, Peru native, became concerned about the
detrimental effects of mahogany harvesting in the Peruvian
Rainforest.
Gerry began using his position to make a difference.
Instituting South Cone’s “Giving Back Program,” he hired
forestry engineers to improve his procurement practices,
developed new sources for wood, and started researching
alternative wood species for making furniture.
He was also instrumental in forming a program that trains,
finances and helps the native people design and manufacture
products that are sold and distributed in the U.S. by South
Cone. In October 2005, after years of prodding the furniture
industry to stand for environmental sanity, Gerry spurred
industry players to join form the Sustainable Furniture
Council (SFC), a body of like-minded manufacturers, retailers,
and suppliers seeking to change the way the industry behaves
toward the environment.
Lydia Corser
· USGBC, ADPSR, NKBA, CKD
· Principal, Eco Interiors, Santa Cruz, CA
Lydia Corser, principal of Eco Interiors, is a lifetime
environmentalist, dedicated to living green and helping you
build green. She is a certified kitchen designer (CKD), who
specializes in environmentally sustainable design and finish
materials, lighting, color. She has designed and launched two
retail showrooms specializing in green finish materials and
lifestyle.
Her work has been featured in Green Fabrics Update, Woman’s
Day Special’s Kitchen and Bath, greenhomeguide.com, Good Green
Kitchens and Sustainable Residential Interiors. She has been a
guest lecturer on green kitchens, green design, green
materials, Title 24 and low-energy use lighting at numerous
Bay Area colleges and association meetings.
Rowena Finnegan
· Certified Bau Biologist
· Building Biology Environmental Consultant (BBEC)
· Owner, Healthy Home Design/Finn Design/Eco-terric, San
Francisco
Rowena Finnegan, owner and founder of Eco-terric, creates
beautiful, colorful and environmentally friendly living spaces
using healthy materials that are also socially responsible.
After studying Bau biologie, Finnegan opened her first Eco-terric
store in Bozeman, Montana in 2005, and she now has two stores
in San Francisco. Finnegan, who is a member of the Board of
the International Institute for Bau Biologie & Ecology (IBE),
collaborated with Cisco Brothers to create the Inside Green
furniture collection. Rowena Finnegan is also a contributing
writer to Green*Light magazine, and has been featured in the
San Francisco Chronicle.
Eric Corey Freed
· LEED AP, USGBC, ADPSR
· Principal, organicARCHITECT, San Francisco
Eric Corey Freed is principal of organicARCHITECT, a design
and research firm in San Francisco with 15 years of experience
in green building. Freed teaches the Sustainable Design
program at the Academy of Art University and University of
California Berkeley. He is on the boards of Architects,
Designers & Planners for Social Responsibility (ADPSR),
Natural World Museum, Green Home Guide and West Coast Green.
Freed is one of the founders of ecoTECTURE: The Online Journal
of Ecological Design and he is a regular contributor to Luxe
Magazine and GreenerBuildings.com. Freed lectures around the
world and his work has been featured in Dwell, Natural Home,
Town & Country and Newsweek. He is the author of "Green
Building for Dummies", to be released in September 2007.
Nicholas Greene
· Building Biology Practitioner (BBP), LEED AP, and a
Certified Green Building Practitioner (CGBP)
· Design Consultant, Eco-terric, San Francisco
Nicholas Greene is a Healthy Home Consultant at Eco-terric at
The Green Home Center. He studied Interior Design &
Architecture at the Boston Architectural Center. While in
Boston, he worked for William Hodgins Interior Design and
Benjamin Thompson Associates. He examined the effects of the
built environment on human health through additional studies
at Harvard University. Then, seeking further education in this
budding discipline, he moved to San Francisco to continue his
studies at U.C. Berkeley.
Francisco Pinedo
· CEO and Founder, Cisco Brothers, Los Angeles
Francisco Pinedo is CEO and founder of Cisco Brothers, a
custom furniture manufacturer based in Los Angeles. In 2006
Cisco Brothers unveiled the eco-friendly upholstery collection
Inside Green. The collection features sustainable design and
construction in materials such as natural latex, hemp, natural
wool and cotton. Cisco's accomplishments have been featured in
The Los Angeles Times, The New York Times, The Wall Street
Journal, CNN and NPR.
Jennifer Roberts
· LEED AP
· Author of Good Green Kitchens
· Based in San Francisco
Jennifer Roberts is the author of three acclaimed books on
green homes: Good Green Kitchens, Redux and Good Green Homes.
As a writer, she advocates ways to improve our environment and
enrich our lives by building better buildings. She has written
on sustainability for Dwell, The Financial Times, Body & Soul,
and Professional Builder. As a LEED Accredited Professional,
she has presented seminars at many national venues.
*Victoria Schomer
· ASID, AIA, LEED-AP
· Principal, Green Built Environments
· 20 year resident of San Francisco who recently moved to
Asheville, NC
Victoria Schomer, principal of Green Built Environments, has
been a commercial and residential interior designer since
1972. In 2000, Schomer received the ASID "Design for Humanity
Award" for her pioneering work in the green design and
building field. A LEED 2.0 Accredited Professional, she has
been an internationally recognized expert in green building
and indoor air quality since the early 1990s. Her work has
appeared in many national publications including Business
Week, The Wall Street Journal and Interior & Sources. She has
lectured internationally, sits on advisory boards, and is
active in ASID and AIA, helping to make environmental concerns
a cornerstone of every design project.
The Live Green, Live Well expo will be open from 10 a.m.-5
p.m. on Wednesday, September 19, earmarked as the education
day co-sponsored by ASID, and from 10 a.m.-7 p.m. on Thursday,
September 20. Entrance to the expo is complimentary to all
trade professionals. Fees will be charged for all seminars.
Advance reservations and prepayment are required. Visit
www.sfmart.com/livegreen for seminar pricing. To RSVP,
e-mail
seminars@sfmart.com or call 415-437-7100.
The San Francisco Mart is one of Northern California's premier
wholesale design centers. Built in 1937 as the home of the
Western Merchandise Exchange, the historic art-deco building
continues to serve as a home furnishings and home accents
center open to the trade only. Conveniently located in San
Francisco’s Civic Center area, the SF Mart is situated close
to freeways, public transit, major hotels, restaurants and
other attractions.
To become an exhibitor, contact Dawn McCann at
dmccann@sfmart.com or
415-437-7131. For registration information, contact Guest
Services at
buyerservices@sfmart.com or 415-552-2311.
September 19 & 20
Live Green, Live Well
Design + Home Furnishings Show
at the San Francisco Mart
The Design Industry’s First Dedicated Green Expo!
Displays, Discussions, Didactics & Demonstrations
10 a.m. – 5 p.m. September 19
10 a.m. – 7 p.m. September 20
Source: San Francisco Mart
Media Contact: Ellen Hall, 513-932-7304
Website:
www.sfmart.com
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