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Miele
Manhattan Gallery Opens in Architects & Designers Building
PRINCETON, N.J., Sept. 27
/PRNewswire/ -- Miele has launched a new showroom in New York
City which stylishly showcases and accentuates their stunning
products. Located in the Architects & Designers Building (150
East 58th Street), Miele's new Manhattan Gallery is
unquestionably the jewel among Miele's eleven design centers
across the United States. The showroom's sophisticated
interior literally immerses visitors in pure luxury, allowing
them to escape into a world that belongs to Miele. Where
innovation, beauty and quality rule the day and where the best
things in life come easy.
Dr. Reinhard Zinkann and Dr.
Markus Miele (the fourth generation of Miele family owners and
operators) were present at the ribbon-cutting ceremony. Dr.
Zinkann marked the opening as "a milestone in the U.S. and
around the world." Dr. Miele stated that "the showroom is a
symbol for the quality of Miele products and the passion
consumers have for them." Nick Ord, President and CEO of
Miele's U.S. subsidiary, commented that the Gallery "will
further Miele's business goals and serve to strengthen the
brand's relationship with the builder/developer and design
communities." He described the marketing concept behind the
3,000-square-foot design center as "an experience that fills
the senses and spoils the visitor with comfort."
The fundamental idea for the
loft concept was to present individual Miele appliances in
stylized everyday situations. As visitors walk along the
centerline of the showroom, they experience the full range of
Miele products as they pass from one area to the next
including the coffee cafe and lounge, floorcare center,
walk-in laundry wardrobe and live kitchen. In order to create
a smooth transition from inside to outside, a vast window wall
was integrated into the design concept. As it infuses the
Gallery with natural light, the cafe bar offers guests a
spectacular view of Manhattan while they enjoy espresso or
coffee from the nearby Miele coffee systems.
Design professionals and
consumers are welcome to visit the showroom from 9:00 am to
5:00 pm (Monday through Friday) in the Architects & Designers
Building (between Lexington & 3rd), 9th Floor, Suite 951. The
showroom will host live cooking demonstrations where guests
learn more about Miele products and afterwards enjoy the
delicious results! To learn more or to reserve space, please
call 800.843.7231 x1200 or log on to miele.com.
Source:
Miele
CONTACT: Lori Dolnick,
+1-609-490-0999, ext. 22,
ldolnick@frankadvertisingus.com, for Miele
Web site:
http://www.miele.com/
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